Cold Email Marketing Specialist at Cleaning In Motion | Torre
Cold Email Marketing Specialist
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Cleaning In Motion

Cold Email Marketing Specialist

Cleaning In Motion
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Emma
Emma
You will overhaul and optimize B2B cold email campaigns for a marketing agency targeting commercial cleaning.
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Full-time

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Compensation
USD1.5K - 3K/month
Negotiable
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Remote (anywhere)
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Posted 7 months ago

Requirements and responsibilities

Key Responsibilities: Campaign Audit & Strategic Analysis: * Complete a comprehensive audit of existing campaigns, identifying bottlenecks and performance gaps. * Analyze current lead sourcing, messaging, and deliverability practices to create an improvement roadmap. * Establish performance baselines and benchmarks for all key metrics. * Develop strategic recommendations with clear implementation priorities. Advanced Clay Implementation & Lead Management: * Master complex Clay workflows for lead sourcing, enrichment, data validation, and copy personalization. * Build dynamic segmentation and targeting systems for commercial cleaning prospects. * Implement advanced data validation processes to ensure list quality and accuracy. * Create automated workflows for copy personalization. Campaign Architecture & Optimization: * Rebuild and optimize campaign structures end-to-end with advanced segmentation and multi-touch sequences when needed. * Develop sophisticated A/B testing frameworks with statistical significance tracking. * Create personalized message sequences optimized for commercial cleaning buyer personas. * Implement advanced campaign automation and triggering systems. Deliverability Excellence & Technical Management: * Monitor and maintain high deliverability rates, proactively managing sending infrastructure. * Implement technical best practices for inbox placement optimization. * Troubleshoot deliverability issues and maintain sender reputation. * Ensure compliance with anti-spam regulations and industry standards. Industry Specialization & Messaging Development: * Rapidly learn commercial cleaning buyer personas, pain points, and decision-making processes. * Develop vertical-specific messaging frameworks and value propositions. * Create industry-relevant personalization strategies and content approaches. * Research competitive landscape and messaging differentiation opportunities. 🛠 Required Qualifications: * 3+ years of experience in B2B cold email marketing with a proven track record of performance improvements. * Advanced expertise in Clay for lead sourcing, enrichment, workflow automation, and copy creation. * Proficiency in Instantly for campaign execution and management. * Deep understanding of email deliverability, technical setup, and inbox placement optimization. * Strong analytical skills with the ability to diagnose performance issues and implement data-driven solutions. * Proven experience with systematic A/B testing and statistical analysis. * Portfolio of case studies demonstrating significant campaign improvements and results. * Experience with advanced segmentation, personalization, and automation strategies. * Strong understanding of B2B buyer psychology and high-converting messaging principles. * Fluent in English (written and spoken).
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