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*This is a temporary 6-month roleWith millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.Role OverviewWe are seeking a Lifecycle Marketing Specialist to support the development, execution, and optimization of cross-channel lifecycle marketing programs across email and in-app messaging.This role will primarily own lifecycle execution and orchestration across Marketo and Pendo, helping create scalable customer journeys that drive activation, feature adoption, retention, expansion, and customer engagement throughout the lifecycle. The ideal candidate has hands-on experience building lifecycle programs across both marketing automation and in-app engagement platforms, with a strong operational and analytical mindset.This position will partner closely with Marketing, RevOps, SFDC Operations, Product Marketing, and cross-functional stakeholders to create coordinated customer experiences that improve engagement and business outcomes.ResponsibilitiesLifecycle Strategy & Cross-Channel OrchestrationBuild and manage cross-channel lifecycle programs across onboarding, adoption, expansion, retention, and winback journeysDevelop scalable customer journeys leveraging email and in-app messaging across Marketo and PendoBuild automated lifecycle strategies including audience segmentation, behavioral triggers, cadence, suppression logic, and personalizationCreate coordinated customer experiences across platforms including Marketo, Pendo, Salesforce, and additional lifecycle engagement toolsIdentify opportunities to improve lifecycle engagement and conversion through multi-channel orchestration and journey optimizationSupport future lifecycle channel expansion opportunities including SMS and additional customer engagement platformsMarketing Automation & OperationsBuild and maintain lifecycle programs, nurture campaigns, and automated journeys in MarketoBuild and manage in-app messaging experiences, targeting, and customer engagement campaigns in PendoValidate audience logic, behavioral triggers, and lifecycle program structure to ensure campaigns are scalable and operationally soundPartner with RevOps and SFDC Operations to define data requirements, field mappings, and trigger dependencies needed to support lifecycle automationTroubleshoot data flow and sync issues impacting campaign execution across systems such as SFDC, Marketo, Pendo, SendGrid, and other lifecycle toolsSupport the evolution of scalable lifecycle infrastructure and automation best practicesOptimization & GrowthContinuously audit and optimize lifecycle programs to improve activation, feature adoption, retention, and expansion outcomesSupport A/B testing strategies across messaging, timing, targeting, channel mix, and journey structureMonitor lifecycle performance and identify opportunities to improve engagement, conversion, and customer progression throughout the funnelCollaborate with RevOps to support existing reporting, expand reporting, performance visibility, and measurement frameworksHelp identify new lifecycle growth opportunities through customer behavior analysis and journey performance insightsProcess Improvement & QAImprove campaign workflows, templates, and QA processes to reduce manual effort and increase speed-to-launchLeverage AI tools and automation workflows to streamline campaign execution, QA, link validation, and campaign accuracyHelp standardize lifecycle documentation, program structures, and operational processes for scalabilityEnsure campaigns meet brand, legal, compliance, and quality standardsQualifications2–5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagementHands-on experience with Marketo requiredExperience working within Pendo or similar in-app engagement/customer journey platforms requiredExperience building automated nurture and lifecycle programs across multiple customer touchpointsFamiliarity with customer journey orchestration and cross-channel engagement strategiesFamiliarity with Salesforce (SFDC) and marketing operations workflowsExperience working with behavioral triggers, segmentation, suppression logic, and customer journeysStrong analytical mindset with experience using lifecycle performance data to optimize engagement and conversionStrong attention to detail and organizational skillsComfortable collaborating cross-functionally with Marketing, RevOps, Product Marketing, and Operations teamsExperience with additional tools such as SendGrid, Groove, or SMS platforms is a plusExperience leveraging AI tools or automation workflows to improve marketing execution is a plusThe expected range of compensation for this position based in Toronto, Canada, is $38-$42 CAD / hour. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.Work Environment & FlexibilityAt OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.InclusionWe’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.
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