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Responsibilities
SonicWall is hiring a Senior Field Marketing Manager, APJ to own the planning, development, and execution of all marketing activities across the region - both direct and indirect through resellers and distributors. The role includes direct people management responsibility for a growing team.What we are looking for:APJ or multi-country regional experience beyond a single-country scopeProven people management experienceMarketing experience in channel-led go-to-market modelsCybersecurity, IT security, enterprise software, or infrastructure technology experienceYou will partner closely with regional sales leadership to build a marketing plan that supports the region's revenue goals, and own both the strategy and hands-on execution across the full marketing mix - digital campaigns, social, webcasts, events, and PR - along with the analysis that proves what's working.We're a small, tightly-knit team and we're looking for someone energetic and entrepreneurial who thrives working autonomously but genuinely enjoys collaborating - building relationships across countries, continents, and cultures with a strong team spirit.Responsibilities include:To-and-Through Partner/Channel Marketing:Serve as the primary marketing point of contact for partners and distributors across APJDeliver marketing enablement and trainings for partners and their sales teamsPlan, budget, and track execution of MDF-funded activities, with regular ROI reportingDrive adoption of joint marketing programs with partnersDirect Marketing/Demand generation:Plan and execute demand generation programs across digital, events, and content - with clear pipeline targetsDevelop new customer case studies and video testimonials in partnership with salesAct as the regional marketing liaison for the sales team and suppliersLead and develop a team of two field marketers based in India and Japan, setting priorities and coaching for growthQualifications8+ years of B2B field marketing experience, including substantial experience in channel, partner, and distributor marketing.Proven people management experience, including setting priorities, coaching direct reports, and developing team members across locations.Demonstrated experience working across APJ or multiple regional markets, not limited to a single-country scope.Strong understanding of channel-led go-to-market models, including resellers, distributors, MDF planning, partner enablement, and joint demand generation.Experience in cybersecurity, IT security, networking, cloud, or enterprise infrastructure technology strongly preferred.Autonomous, structured operator who collaborates effectively with internal stakeholders and external partners to ensure flawless executionExcellent organizational and time management skillsResults-driven, with a track record of hitting pipeline and program KPIsHands-on experience with marketing automation (Hubspot or similar) and SalesforceGenuine enthusiasm for working as part of a multinational teamSonicWall is an equal opportunity employer. We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.
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