Proficiency in spoken and written English at an advanced level is required for this role.A day in the life:You'll own a portfolio of 4-6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands. This role centers on a comprehensive diagnosis of core business constraints impacting client growth, leveraging a deep understanding of the competitive landscape to identify and formulate strategic solutions. This includes pinpointing challenges across all points of sale - DTC/ecommerce acquisition, retail execution, Amazon market share erosion, or upstream strategic barriers like brand positioning - and developing a unified, data-backed strategy to overcome them.CPG accounts tend to have opinions about their channels that predate the data. Part of this job is having the product, competitive, and retail fluency to challenge those assumptions with credibility.Responsibilities:Employ AI technologies to enhance and optimize business processesUtilize and leverage Power Digital's Nova ecosystem as it relates to your departmentRun quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interactOwn the senior client relationshipQBRs should drive decisions, not report historyConsult on channel mix across DTC, Amazon, and retail — understand how they cannibalize or reinforce each other and make a recommendationCoordinate paid, SEO, content, influencer, and creative teams around a single account strategyManage retention and expansion; lead renewals; grow MRR in your portfolioBuild multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at riskEnsure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADsManage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviewsCoach analysts and specialists; give specific, timely feedbackRole Requirements:6+ years in CPG marketing, ideally with both DTC and retail brand experienceUnderstands how Amazon fits into a CPG growth strategy — share of search, ASIN architecture, buy box, sponsored vs. organic balanceFamiliar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisionsHas an opinion on CPG measurement — MMM, incrementality testing, in-store vs. digital attributionFluent in upper-funnel channel strategy — content, SEO, YouTube, programmaticComfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimizationTrack record of retaining and growing accountsHas managed senior clients who have strong brand opinions and needs to be met with confidenceKey Performance Indicators (KPIs)Expansion to Churn Ratio (ETCR)Net MRR across portfolioClient NPS (8+ avg)Monthly Service Expansion pipeline generationPower Circuit Certification (annual)Most Important Things (MITs)Team Coaching and DevelopmentMarketing Strategy, Development and ExecutionClient Retention and Client Revenue GrowthBenefits & Perks:Base salary paid in USD + commission opportunitiesUnlimited Time Off available on day oneFully flex work environment: full-remote, in-office, or hybridHealthcare stipend: $50/month to support your healthcare or insurance costsNational Holidays + 2 Mental Health Recharge Days per yearUnlimited opportunities for growth & leadership within a rapidly growing firmOngoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)Quarterly awards including prize money and recognition for outstanding performanceOpportunities to be involved in company DEI initiativesPower Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
2 days ago