Senior Content Marketer (Maternity Cover) at Human Made | Torre
Senior Content Marketer (Maternity Cover)
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Human Made

Senior Content Marketer (Maternity Cover)

Human Made
Emma
Emma
You'll drive company growth and market position through strategic content ownership and full-funnel impact.
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Full-time

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Compensation
GBP55k - 65k/year
~USD73.4k - 86.8k/year
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Remote (for United Kingdom residents)
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Shared by
Emma of Torre.ai
 about 1 month ago

Requirements and responsibilities

About Human MadeWe're a fully-remote team of developers, designers, engineers, project managers, marketers, product makers, open source contributors building enterprise WordPress solutions for some of the biggest brands around the world.Human Made operates with a genuine people-first culture. We put humans at the heart of everything we do. We place high value on inclusivity, flexibility, autonomy, and transparency. You can learn more about life at Human Made on our website, in our public handbook, or across the wider web.About The RoleAs Senior Content Marketer at Human Made, you'll be stepping into a high-functioning commercial team that is successfully delivering company growth, and is proud of its industry-leading market position. Content plays a huge role in this, and finding the right maternity cover hire to ensure we continue to thrive is a hugely important part of the year ahead.You'll own our content and campaign output, upholding editorial standards and performance, making sure everything we put out earns its place by driving inbound leads, boosting ICP engagement, and arming our sales and accounts teams with what they need to succeed.This is a hands-on role with real strategic responsibility. You'll be the content voice and the growth lens at the same time. We’re looking for someone with a full funnel view, someone equally as comfortable digging into prospect lead scoring as they are creating content for our newsletter.You’ll have the autonomy to experiment and make decisions, as well as the support of a tight-knit marketing team, battle-proven commercial processes, and unrivalled expertise across the wider business.You'll work towards a clear set of growth-focused metrics covering inbound leads, content performance, and ICP engagement.Responsibilities:Own the publishing calendar across all channels and make sure we're shipping consistentlyCreate content; thought leadership, case studies, social posts, email newsletters, and sales enablement assetsTrack and report on marketing and funnel metricsUphold our editorial standards across everything that goes outBrief, manage and quality-control freelance writers, designers and other specialistsLead SEO and GEO strategy and executionOwn our social media channels - planning, posting, community engagement and follower growthManage our website - keeping content fresh, optimised and aligned with commercial prioritiesRun our email newsletter programme; from planning through to send and reportingPartner with the sales team to produce and maintain sales enablement and account-specific contentOwn lead scoring and prospect-related CRM initiativesRequirementsEssential:Proven experience owning content strategy end-to-end; from planning through to execution, measurement, and iterationStrong editorial skills with a sharp eye for detail and a high bar for everything that goes outHands-on experience with HubSpot (or equivalent CRM), WordPress (or equivalent CMS), and Google AnalyticsConfidence using AI tools to accelerate and improve workflowsA commercial mindset - you understand how content drives pipeline, and you care about growthExperience managing freelancers and external content partnersComfort working independently in a fully remote, globally distributed teamA growth mindset, and a can-do attitudeDesired:Experience marketing to enterprise or technical audiencesBackground in B2B services, agency or SaaS environmentsFamiliarity with WordPress as a product Experience with SEO and emerging GEO/AI search optimisation practicesA track record of growing engaged audiences on LinkedIn or other social channelsIf this role sounds like a fit but you don’t meet every single bullet point listed out, we’d encourage you to apply for the role. We don’t hire job descriptions; we hire people.BenefitsSalary range: £55,000 - 65,000 GBP or local equivalentFlexible workingGenerous parental leave policy35 days Annual LeaveSickness and carers leaveConference and training budgetMonthly remote working allowanceWork wherever you want
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