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18 days ago
Requirements and responsibilities
Salary Range: $150-200k annuallyBenefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE.Location: Remote in the continental US, with preference for candidates in or near NYC.Reports to: Executive LeadershipDepartment MissionOur Asset Strategy team guides owners and operators of Class A commercial real estate in designing, activating, and evolving amenity strategies that drive long-term value. We serve as the strategic bridge between owners, property teams, and our placemaking, design, and operations leaders—ensuring every project delivers measurable impact on tenant experience, occupancy, and asset performance.Role MissionThe VP of Asset Strategy is responsible for ensuring Playbook delivers measurable value to building owners by translating on-the-ground operational insights into clear, performance-driven strategies that improve tenant experience, retention, and asset performance.This role sits at the intersection of client relationships, internal operations, and strategic growth—owning a portfolio of Playbook’s most important accounts, building and leading the Asset Strategy function, and ensuring alignment between ownership goals and day-to-day execution across assets.Your Goals: Measuring PerformancePortfolio Growth and Retention: Achieve 110% Net Recurring Revenue (NRR) retention across the entire Asset Strategy portfolio.Portfolio Performance90%+ aggregate client satisfaction score across all accounts managed by your direct reports.95% client retentionDemonstrated expansion across top 25–30% of revenue basePartnership Depth Multi-threaded relationships across all enterprise accountsExecutive engagement on every key account (e.g. QBR attendance, strategic sessions)100% of accounts with recurring strategic sessionsClient includes Playbook in early-stage decisionsStrategic Adoption and Impact100% of enterprise accounts have a clearly documented asset strategy100% of those strategies actively implemented across operationsTalent Development: Team operates independently at high strategic levelConsistent account quality across portfolioHigh retention and performance ratings for the Asset Strategy team.The What: Key ResponsibilitiesClient Value & GrowthOwn satisfaction, retention, and expansion across assigned portfolioDirectly manage top-tier, high-revenue client relationshipsAccountable for NRR across the portfolio2. Enterprise Relationship LeadershipBuild and maintain deep, trust-based relationships with ownership groups, asset managers, and executive stakeholders—positioning Playbook as their most trusted strategic partnerServe as the senior strategic advisor to ownership groups and asset managersTranslate client goals (NOI, leasing, positioning) into actionable strategiesLead renewals, expansions, and high-stakes conversationsDevelop a nuanced understanding of each client’s:investment strategyportfolio prioritiesinternal dynamics and decision-making processesEstablish consistent, high-value touchpoints that go beyond reporting—bringing proactive insights, opportunities, and strategic recommendationsServe as a confidant and advisor, not just a service provider—able to challenge assumptions, influence decisions, and guide clients toward better outcomesAnticipate client needs before they are explicitly stated, using both data and on-the-ground insights from operationsBuild multi-threaded relationships across each organization to reduce risk and deepen partnershipTranslate complex operational realities into clear, executive-level narratives that resonate with ownership priorities (NOI, leasing, retention, positioning) 3. Department Build-Out Design and build the Asset Strategy function as a scalable, high-impact disciplineDefine:Team structure and rolesSOPs and workflowsClient segmentation and engagement modelsMeeting cadences (QBRs, strategy sessions, reporting rhythms)Establish a clear answer to: “What critical role does Asset Strategy play, and how do we create value?”4. Portfolio Leadership Directly manage Directors of Asset StrategyTogether, own the full client portfolioEnsure consistency in:client experiencestrategic qualitycommunication and responsivenessStep into key accounts or escalations as needed5. Bridge Between Operations & OwnershipTranslate on-the-ground insights from Playbook’s host/operations teams into strategic recommendations for ownershipEnsure client decisions are informed by:tenant behaviorengagement patternsoperational realitiesClose the gap between:what owners see (NOI, reports)and what’s actually happening in the building6. Asset Strategy DevelopmentEnsure every asset has a clear, tailored strategy across:placemakingtechnologymarketing & communicationsAlign all strategies with:leasing goalstenant demandmarket positioningContinuously refine strategies based on performance data and feedback7. Cross-Functional LeadershipAct as the connective layer across:Operations (hosts)DesignPlacemakingMarketingTechnologyEnsure all teams are aligned on:client prioritiessuccess metricsstrategic directionProvide structured feedback loops from clients to internal teams and back to clients8. Senior Leadership & Company GrowthServe as a key member of the leadership teamContribute to:company strategynew business developmentservice evolutionHelp shape how Playbook scales its offering across markets and clientsBaseline Qualifications:Experience: 12+ years of experience in client success, account management, or CRE strategy, with at least 5 years in a significant leadership role managing senior individual contributors or directors.Education: Bachelor’s degree required; MBA or advanced degree in Real Estate or Hospitality preferred.CRE Expertise: Deep knowledge of amenity strategy, tenant engagement, and asset performance within Class A commercial real estate.Relationship Mastery: Proven track record of building deep trust with C-suite stakeholders and navigating complex organizational structures.Communication: Exceptional polished presentation and negotiation skills.Strategic Vision: Ability to connect disparate data points across marketing, design, and operations into a cohesive, high-value strategy for building owners.Our Core Values:Playbook's culture is based on a shared respect for our lived values HERE. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders. An assessment of how you have exhibited our values is also an important part of your performance review process.Our Commitment To You:Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know the more inclusive we are, the greater our impact will be!A Quick Note About Salaries:We list salaries based on a few key factors. These include location-specific budgets, market trends, team size, and the scope of the role. Since we’re a national company working with office properties of all shapes and sizes, the listed salary is tailored specifically to this role and may differ from similar-titled roles on our Careers Page. Curious or want to chat more about it? We promise to be open and transparent about these details throughout our interview process.
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