Company Overview:
Ray Advertising is a U.S.-based company with global operations, specializing in performance marketing, health insurance, and e-commerce. Our business ecosystem is designed to help leading U.S. companies scale efficiently while delivering high-quality, measurable results to American consumers. By empowering talent and fostering professional growth, we build sustainable, performance-driven operations. Ray Advertising is headquartered in Redding, California, with distributed teams supporting U.S.-based business functions.
Position Summary:
We are seeking a highly motivated Business Development Manager (BDM) to lead advertiser acquisition and revenue growth specifically within the Home Improvement vertical. This is a revenue-generating closing role for someone who understands how to sell performance marketing solutions to U.S.-based home service companies, agencies, aggregators, and contractor networks. You will be responsible for converting qualified opportunities into long-term advertiser relationships while helping Ray Advertising expand its footprint in one of the fastest-growing U.S. sectors. The Business Development Manager is accountable for closed revenue, advertiser retention, and growth — not just activity.
Key Responsibilities:
Revenue Ownership & Deal Closing (Primary Responsibility):
- Own the full sales cycle from qualified meeting to signed agreement.
- Conduct discovery calls with home improvement companies and agencies.
- Present Ray Advertising’s value proposition: qualified calls, exclusive leads, scalable campaigns, measurable ROI.
- Negotiate pricing models including Pay Per Call, CPL, CPA, or custom volume agreements.
- Close new partnerships with contractors, franchises, lead buyers, and enterprise advertisers.
- Achieve monthly and quarterly revenue targets.
- Success is measured by: Closed revenue, advertiser retention, average deal size, pipeline conversion, and recurring monthly billing.
Pipeline & Account Growth:
- Manage a healthy pipeline sourced by SDRs, inbound leads, and referrals.
- Maintain deal momentum and accurate revenue forecasting.
- Coordinate onboarding with internal operations teams.
- Grow advertiser accounts through upsells, cross-sells, and expanded geography/service lines.
- Maintain long-term client relationships for retention and renewals.
Home Improvement Market Expansion:
- Identify and close advertisers in sectors such as: Roofing, Solar, HVAC, Plumbing, Water Damage / Restoration, Pest Control, Remodeling / Renovation, Windows & Doors, Landscaping, Foundation Repair, Home Security.
- Build relationships with: Marketing agencies, Multi-location contractor groups, Franchise operators, Lead buyers, National home service brands.
CRM, Reporting & Forecasting:
- Maintain accurate CRM records (HubSpot, Pipedrive, or similar).
- Track deal stages, close rates, Gross Profit generated, and forecasts.
- Report on pipeline health and revenue performance.
- Ensure clean sales data and transparency.
Cross-Functional Collaboration:
- Work closely with SDRs to improve appointment quality.
- Coordinate with compliance, call operations, and campaign teams.
- Provide feedback to leadership on pricing, market demand, and advertiser needs.
- Help optimize onboarding and retention processes.
Required Qualifications:
- 4–8 years of Business Development / Sales / Account Executive experience.
- Proven record of closing B2B deals and hitting revenue targets.
- Experience selling lead generation, Pay Per Call, digital marketing, or agency services.
- Strong understanding of ROI-based selling.
- Experience with U.S. clients and consultative sales cycles.
Preferred Qualifications:
- Experience in Home Improvement / Home Services marketing.
- Existing network in roofing, solar, HVAC, plumbing, restoration, or contractor space.
- Experience selling to agencies or lead buyers.
- Familiarity with call tracking / CPL / CPA models.
- Remote work experience in fast-paced sales teams.
Skills & Competencies:
Technical Skills:
- CRM platforms (HubSpot, Salesforce, Pipedrive).
- Pipeline management.
- Contract negotiation.
- Pricing strategy.
- Lead generation economics.
- ROI / CPL / CPA / Call metrics.
Soft Skills:
- Excellent English communication.
- Strong closer mentality.
- High ownership & discipline.
- Relationship building.
- Strategic thinking.
- Resilience and follow-through.
Work Details:
Employment Type: Full-time (W-2).
Location: United States (Remote).
Working Hours: Monday–Friday, aligned with PST business hours, with flexibility based on advertiser needs.
Reports to: Head of Sales / Revenue Leadership.
Compensation Structure:
Base Salary: $50,000 – $75,000 (based on experience).
On-Target Earnings (OTE): $90,000 – $150,000+ (performance-based commissions).
Commission: Uncapped and performance-driven.
Commission Structure:
Base Commission: 5% – 7% commission on Gross Profit (GP) generated.
Commission Accelerator (Performance-Based):
Monthly Gross Profit:
- 0-$20,000: 4% Commission Rate.
- $20,001 – $40,000: 5% Commission Rate.
- $40,001 – $60,000: 6% Commission Rate.
- $60,001+: 7% Commission Rate.
Commission Threshold:
- Commission is activated when monthly GP ≥ $20,000 Overall.
Ramp Period (First 60 Days):
- Commission activates at $10,000 GP threshold.
- After 60 days → standard $20,000 threshold applies.
Retention Bonus:
- After 3 consecutive months of active billing: Additional +1% commission on that client’s GP.
Performance Expectations:
KPI:
- Deals Closed: Minimum 4, Target 6, Top Performer 8+.
- Monthly Gross Profit: Minimum $30,000, Target $60,000, Top Performer $100,000+.
Benefits & Perks:
- Remote work flexibility.
- Clear path to Senior Business Development Manager and Sales Leadership.
- Performance-based participation in U.S. business travel and global industry events.
- Exposure to high-volume, high-value advertisers.
- Direct impact on company growth and revenue strategy.
Career Growth:
- Clear, performance-based advancement.
- Opportunity to influence sales strategy and market expansion.
- Hands-on leadership exposure.
- Long-term growth into Sales Director or Revenue Leadership roles.
Why Join Ray Advertising?:
At Ray Advertising, you don’t just work in sales—you help drive the company’s growth engine. You’ll be part of a high-performance culture where results matter, effort is rewarded, and career advancement is based on impact. We value discipline, ownership, resilience, and continuous improvement, and we invest in individuals committed to long-term success.
