Head of Sales, LawRank (An EverService Company) at EverService | Torre

Head of Sales, LawRank (An EverService Company)

You'll architect a $20M revenue engine, leading a high-impact sales team within a PE-backed portfolio.
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Full-time

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Emma of Torre.ai
29 days ago

Requirements and responsibilities


About LawRank & EverServiceLawRank is one of the most respected SEO and digital marketing firms serving the legal industry, working with high-revenue law firms across the country. We're part of EverService Holdings, a Sunstone Partners-backed portfolio operator with multiple market-leading brands across digital marketing, including LawRank, iLawyer, and RYNO. Our scale gives clients access to best-in-class talent, technology, and capability, while our brand-led structure keeps us close to the firms we serve.Position OverviewWe're hiring our next Head of Sales to own new revenue, lead and scale our sales team, and build a repeatable, predictable revenue engine purpose-built for law firm buyers.You'll own $20 million in new revenue against a current book of $14,425,380 in ARR, lead a team of 2 AEs and 4 SDRs, and operate as a peer to LawRank's Marketing, Client Success, and Operations leaders. You'll report directly to the LawRank President / GM, present to EverService executive leadership, and have meaningful visibility to the broader PE-backed portfolio, Sunstone Partners-owned, alongside iLawyer and RYNO.This is a builder's seat with a real number attached. The brand is strong, the product is differentiated, and the next chapter of revenue growth at LawRank gets architected by whoever takes this role.How We Know You'll FitYou've personally built or rebuilt a sales engine before — not just inherited a quotaYou're equally credible in a rep coaching session and a board pipeline reviewYou ship change in 90 days, not 9 monthsYou own the number without flinching — wins and lossesYou write tight, think in systems, and treat operating cadence as strategic infrastructureHow We WorkRemote-first, with quarterly in-person team gatheringsEOS shop — quarterly rocks, weekly Level 10 meetings, scorecards, accountability chartsTravel: ~25% for client and prospect meetings, conferences, EverService offsites, and team gatheringsTech stack: [HubSpot / Salesforce], [outreach/sequencing tool], [conversation intelligence], proprietary client reportingPosition ResponsibilitiesRevenue & QuotaOwn the new revenue number for LawRank — quarterly and annuallyBuild accurate, defensible forecasts; manage to them weeklyDrive predictable, repeatable pipeline generation across inbound and outbound motionSet quota and territory structure for the AE team; recalibrate as the business scalesTeam Leadership & Development Lead, hire, and develop a high-performing sales team — AEs, SDRs, and sales leaders alikeSet the bar for hiring, ramp, performance, and cultureCoach reps on consultative, value-based selling tailored to law firm buyersBuild the bench depth to scale the team responsiblyGo-To-Market & ProcessBuild scalable sales processes tailored to the way law firms actually buyRefine positioning and messaging for attorney, managing partner, firm administrator, and in-house marketing personasPartner with Marketing to align demand generation and pipeline strategyStand up the sales tech stack (CRM hygiene, sequencing, call recording, forecasting) to support scaleStrategic PartnershipBuild strategic relationships with law firm leaders across the portfolioProvide market insights to inform LawRank's service strategy, packaging, and pricingPartner with Client Success on warm handoffs and expansion motionRepresent LawRank at industry events, partner programs, and key client engagementsWhat Winning Looks LikeFirst 30 Days: Meet every rep, every sales leader, and every top-20 prospect/accountPressure-test the current sales motion, tech stack, and forecasting accuracyDeliver a "current state" memo: what's working, what's broken, what changes firstFirst 60 Days:Implement interim fixes to the most painful pipeline and conversion gapsStand up a weekly pipeline and forecast review tied to a real scorecardRecalibrate quota, territory, and rep capacity if needed First 90 days: New sales operating model live: weekly rhythm, scorecards, forecast cadenceMeasurable improvement in pipeline coverage and conversion ratesClear hiring plan and team structure for the next 12 monthsQuarterly Rocks established with measurable revenue commitmentRequirements 10+ years in B2B sales, with 7+ years leading sales teamsTrack record of building or rebuilding a sales engine in a high-growth digital marketing or B2B services environmentStrong consultative, value-based selling skills, you sell outcomes, not featuresComfortable owning a real number and rebuilding the system that produces itData-driven approach to pipeline management and forecasting, you can pressure-test a CRM in 20 minutesDirect experience selling digital marketing services, SaaS, or legal technology to attorneys and law firms strongly preferred. We'll consider exceptional candidates from adjacent regulated B2B verticals (financial advisory, medical/dental, professional services) who can demonstrate rapid vertical learningBachelor's degree preferred; equivalent operating experience consideredThe total compensation for this salaried opportunity includes a base salary range + on-target-earnings (OTE) with uncapped accelerators on overachievement. This compensation package is subject to multiple factors, including role, level, experience, and location. For candidates who progress to the final stages of our interview process, our hiring team will collaborate closely with you to determine a competitive base salary and OTE structure tailored to your experience and impact.BenefitsRemote workPerformance bonus tied to retention, expansion, and CSAT/NPS outcomesMajor medical insurance + vision + dental401(k)Life insurancePTO + sick time
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