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Requirements and responsibilities
Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.As our Retention Marketing Manager, you will own and optimize the customer lifecycle across email, SMS, subscriptions, and retention focused initiatives. You’ll work closely with Growth, Creative, and Operations teams to build thoughtful, high-performing customer experiences that increase engagement, improve retention, and maximize subscriber lifetime value.This role is ideal for someone who combines strong analytical thinking with excellent creative instincts. You move quickly, test constantly, care deeply about customer experience, and understand how to create messaging that feels personal, authentic, and conversion-driven rather than overly promotional.What You’ll Do:Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpointsBuild, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeysAnalyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimizationPartner closely with Creative and Growth teams to develop high-performing retention content and campaignsContinuously test messaging, offers, timing, segmentation, and creative to improve performance across channelsMonitor subscriber behavior and lifecycle trends to improve customer experience and reduce churnSupport subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar toolsMust-Have Requirements4+ years of experience in retention, lifecycle, CRM, or subscription marketing at a DTC or subscription-based brandStrong understanding of retention, subscription, and lifecycle marketing metricsHands-on experience with Klaviyo, Postscript (or similar SMS platform), Alia (or similar), and subscription platforms such as Recharge, Stay AI, or SkioStrong analytical mindset with a passion for testing, optimization, and performance improvementExcellent taste in copy and content with the ability to create messaging that feels authentic, conversational, and customer-firstHighly organized and execution-oriented with the ability to move quickly across multiple prioritiesComfortable operating in a fast-paced, high-growth environment with a strong bias toward action and iterationLife at Mars MenCompetitive Compensation – We offer a strong salary and benefits package, tailored to attract top talentRemote Work Environment – Our team is remote, offering full flexibility to work from homeAutonomy & Ownership – You’ll have the freedom to run your own systems and make real impactTime Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday offParental Leave – Generous paid parental leave for growing familiesHealth Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)$200 Annual Superpower MembershipGrowth & Development – We invest in your professional development with ongoing learning opportunities
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