The RoleThe Director will own the agency's social media vision end-to-end — from strategy and creative direction to team management and client satisfaction. They're looking for a confident self-starter who leads without waiting for permission and drives results across both markets.ResponsibilitiesLead and scale a high-performing social media team across the US and (preferably with global experience)Own multi-platform strategy across TikTok, Instagram, LinkedIn, and YouTubeDrive follower growth, engagement, and audience development across all client accountsDevelop tailored strategies for brand pages, product pages, and founder/personality accountsLead end-to-end influencer marketing — from talent identification through post-campaign analysis — across all tiers (nano to celebrity)Oversee UGC strategies, brand collaborations, and digital partnershipsProvide creative direction, ensuring platform-native, on-brand content across all accountsPartner with paid social teams to align organic and paid strategiesLead AI integration across workflows — content creation, reporting, automation, and internal SOPsOwn client communications, reporting, and strategic recommendationsMonitor KPIs across all accounts and ensure targets are met or exceededWho They're Looking For8+ years in social media or digital marketing; agency experience requiredProven leadership managing multiple client accounts simultaneously (5–8 at a time)Deep expertise in TikTok and Instagram growth mechanics, influencer marketing, and UGCExperience scaling personal brands and founder/personality accountsHands-on with AI tools and comfortable building workflows and systems around themBackground in wellness, beauty, health or supplements strongly preferredSolid understanding of paid social and its intersection with organic strategyExperience working across US and international markets; UAE familiarity is a plusRequirementsAgency background requiredPortfolio with case studies of past campaigns and influencer activationsThis is a remote role for all the USAbout the Company / ClientOur client is a global digital marketing agency based in Miami, looking for a Director of Social Media to lead strategy and execution across all client accounts, with a focus on wellness, health, and beauty. This is a senior leadership role overseeing teams across the US and global teams.

Director of Social Media-IHC (Iman Hasan Creative) Agency

Emma

Requirements and responsibilities

Skills wanted:

Language(s) required:

Emi Leon

About Palermo Advisors:

mission:

www.palermoadvisors.com/

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