The SEO Creative Strategist is all about making sure bylittle's story gets heard and truly resonates in search results. You'll own our top-of-funnel presence, focusing on making our content visible, engaging, and genuinely attracting qualified leads from the countless daily searches. This role involves optimizing both visual and written content, ensuring it stands out and effectively connects with the right people.
This is a highly strategic and creative role where you'll be both a storyteller and a data-driven strategist. We're looking for someone energized by a deep understanding of search engine optimization, who values learning through rigorous testing, and thrives in a collaborative, fast-moving environment. Your knack for creating engaging, SEO-optimized blog content, combined with sharp keyword research skills, will directly impact how we attract, convert, and retain the right clients.
This role is a blend of strategy and execution, fundamentally influencing how bylittle attracts, captures, and qualifies leads, moving them effectively through the sales funnel.
About the role
You'll drive visibility, engagement, and qualified leads by strategically optimizing our visual and written content for search engines. You'll own and elevate bylittle's top-of-funnel presence, impacting how our solutions are discovered and perceived.
What you'll own & drive
- SEO Content Strategy & Execution: You'll genuinely own our SEO content strategy across our blog and other relevant channels, constantly pushing for better ways to connect and get our message across in search. You'll be our voice, sharing insights, celebrating wins, and bringing our expertise to life through keyword-driven blog posts and web content.
- Performance Tracking & Analytical Reporting: You'll build and nurture our understanding of search performance, actively tracking key SEO metrics like organic traffic, rankings, engagement, and lead generation from content. Your goal is to turn analytical insights into actionable strategies that drive continuous improvement.
- Market & Trend Research: You'll have a keen eye on emerging SEO trends, algorithm updates, and competitor activity, constantly digging for insights to inform our content strategy and ensure we're always relevant and ahead.
- Content Collaboration & Distribution: You'll proactively contribute to our editorial calendar and collaborate closely with the Growth & Revenue Strategist, Social & Community Marketer, and Email Communications Assistant. You'll identify longer-form content for repurposing and cross-posting, ensuring integrated content efforts aligned with top- and mid-funnel goals.
- Effort Analysis & Iteration: You'll analyze the true impact of our content and optimization efforts through performance data, CRM lead quality, and funnel health.
- You'll propose new tests and iterate quickly based on what you learn, driving continuous improvement in our top-of-funnel performance.
- SEO Copywriting & On-Page Optimization: You'll craft compelling, vertical-specific content tailored to attract searchers, with a blend of engagement, clear calls-to-action, and our authentic brand voice. You'll have a strong grasp of on-page optimization techniques to enhance visibility and user experience.
- Agile Collaboration & Project Management: You'll own the planning, scheduling, and execution of our SEO content and campaigns, ensuring everything aligns seamlessly with our broader team goals and operational updates, including CRM tagging and reporting.
Who we're looking for
We're looking for someone who's genuinely passionate about SEO and creative content, who values iteration over perfection, and who deeply understands what makes our audience tick in search—what drives them to click, share, and trust. You should be naturally curious and eager to stay ahead of algorithm updates and platform trends, constantly applying new learnings to make our content stronger.
