Senior Manager, CRM Growth Marketing
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Full-time
Compensation
USD115k - 145k/year
Posted about 3 years ago
Responsibilities
Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation.
The Senior Manager, CRM Growth Marketing will play a key role within the Revenue team defining and administering Rent the Runway’s email, push, and SMS strategy and reporting on the impact of each program.
Responsibilities:
- Build a best-in-class CRM strategy across email, push, and SMS that enables personalized cross-channel comms to deliver the right message in the right channel at the right time.
- Administer Rent the Runway’s email, push, and SMS capabilities.
- Develop monthly evergreen email and push calendars with the brand marketing and merch teams
- Partner with brand and revenue teams to message important updates to RTR customers
- Align on the critical behaviors we need each cohort to take and how CRM aligns to those behaviors
- Oversee and execute creative briefs for new and existing campaigns
- Execute ongoing testing regimen to continuously improve email performance focused on user engagement
- Create detailed customer journey flows with actionable triggers to drive conversion and engagement based on customer insights
- Report on CRM performance and the impact of email, push, and SMS on the business
- Stay informed on market trends and retention best practices, including personalization, CRM flows, email deliverability, and innovative creative approaches.