Product Marketing Manager at Parsley Health | Torre
Product Marketing Manager
trending_up Invest in Torre
Parsley Health

Product Marketing Manager

Parsley Health
Posted by
Mariajosé Gómez
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Full-time

Legal agreement: Employment

Compensation
USD60k - 131k/year
Non-negotiable
location_on
Remote (anywhere)
Posted almost 6 years ago

Responsibilities

• Own optimization work across acquisition funnels to unlock sizable, scalable growth. This lead will work with the growth team to uncover, prioritize and eliminate conversion tension points through channels, messaging, features, and/or new product ideas. • Develop a deep understanding of the customer’s journey and identify opportunities to better acquire, activate, and retain members. • Identify and advocate for new or improved products and/or features that will create more customer stickiness by lowering conversion hurdles. • Inform and validate growth investments with data (both qualitative and quantitative). Rigorously test growth hypotheses and ensure learnings are proactively shared with company stakeholders. Perform market and competitive assessments; use insights to shape product and marketing prioritization decisions. • Track projects, manage development timelines and organize the daily operations • Create the processes, systems, playbooks, and workflows that allow the team to grow into a scaled function with a measurable positive impact on our overview • Set our go-to-market strategy for new product or feature launches (inclusive of pricing, packaging, positioning and distribution strategy). • Create the processes, systems, playbooks, and workflows that allow the team to grow into a scaled function with a measurable positive impact on our overview
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