Creative Strategist — DTC / Meta Advertising at NDA | Torre
Creative Strategist — DTC / Meta Advertising
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NDA

Creative Strategist — DTC / Meta Advertising

NDA
Posted by
Evgenii Turenko
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Full-time

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Posted about 19 hours ago

Responsibilities

Creative Strategist — DTC / Meta Advertising Company: A fast-growing DTC home decor brand generating seven figures in monthly revenue and looking to scale further. Objective: Own and continuously improve the creative strategy for Meta advertising, helping the brand increase creative output, discover winning concepts, and scale paid acquisition performance. Key Responsibilities: Creative Strategy: - Develop creative concepts for Meta ads. - Write clear creative briefs for video and static ads. - Create strong: - Hooks - Marketing angles - Ad structures - Messaging concepts - Testing hypotheses - Identify new creative directions to diversify the brand’s advertising. Creative Performance Analysis: - Analyze ad and creative performance data. - Identify winning concepts, hooks, formats, and angles. - Determine why specific creatives perform well or poorly. - Develop iterations and variations of successful creatives. - Use performance insights to guide future creative production. Creative Testing & Scaling: - Build and manage a continuous creative testing pipeline. - Test new concepts quickly and systematically. - Scale winning creative ideas through multiple variations and formats. - Increase creative volume without sacrificing quality. - Look for opportunities to significantly outperform existing benchmarks. Team Collaboration: Work closely with the existing creative team: - 3 Video Editors - 1 Static Creative Editor - 1 In-house Creative Strategist Provide editors with actionable briefs, feedback, references, and direction needed to produce performance-focused advertising creatives. Required Experience: Must-Have: - Proven experience as a Creative Strategist for performance marketing. - Experience working with DTC / e-commerce brands. - Strong experience creating performance-focused ads for Meta / Facebook / Instagram. - Ability to write effective creative briefs and advertising hooks. - Strong understanding of direct-response advertising principles. - Ability to analyze advertising performance and translate data into creative decisions. - Experience running and evaluating high-volume creative testing. Highly Preferred: - Experience scaling DTC brands with significant Meta advertising budgets. - Experience working with brands generating seven-figure monthly revenue. - Strong understanding of customer psychology, positioning, and marketing angles. - Experience collaborating with video editors and designers. - Experience developing repeatable creative testing and iteration processes. Ideal Candidate: The ideal candidate is highly performance-driven and comfortable working in a fast-paced creative environment. They should not simply maintain existing ad performance. They should actively look for new opportunities, rapidly test ideas, identify winning concepts, and continuously push creative performance beyond existing benchmarks. Key Success Metrics: - Number of winning creative concepts identified - Creative testing velocity - Percentage of creatives reaching target performance benchmarks - Improvements in CAC / CPA / ROAS - Ability to scale winning concepts - Creative output and testing volume - Contribution to overall Meta advertising growth
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