David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product. Position: Senior Lifecycle Marketing ManagerLocation: Europe/ASIA, RemoteDUTIES AND RESPONSIBILITIES:Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequencyBuild and optimize customer segments, triggers, campaigns and automated lifecycle journeysDrive first-purchase conversion and repeat monetization through targeted CRM initiativesOwn onboarding, retention, churn prevention, reactivation and LTV initiativesDesign and run CRM experiments to identify and scale the highest-value opportunitiesAnalyze customer behavior and revenue performance to identify opportunities for conversion and monetizationMeasure CRM impact through clear attribution, incrementality and before-and-after performance analysisWork cross-functionally to develop and implement CRM initiatives and experimentsIdentify opportunities to improve CRM contribution to overall business revenueBuild momentum and solve problems independently in an environment without a finished playbookContribute to the development and improvement of the CRM functionUse AI tools where relevant for analysis, segmentation, personalization, experimentation and content developmentLead or coach CRM specialists where applicable.REQUIREMENTS:Proven track record of personally driving significant commercial impact through CRMAbility to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final resultRelevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency or another recurring-purchase modelHands-on experience building customer segments, triggers, campaigns, experiments and automated lifecycle journeysProven ownership of both first-purchase conversion and repeat monetizationStrong understanding of revenue, conversion, retention and LTVStrong understanding of CRM attribution and incrementalityExperience working with data to identify opportunities and make commercial decisionsStrong experimentation and problem-solving mindsetAbility to distinguish personal contribution from wider team resultsComfortable working independently without a finished playbookAbility to work cross-functionally and create momentum without waiting for perfect informationExperience in iGaming, free-to-play gaming or other repeat-purchase models is an advantageExperience leading or coaching CRM specialists is an advantageExperience using AI for CRM analysis, segmentation, personalization, experimentation or content development is an advantageEnglish C1-C2Fully comfortable working with uncensored AI models and adult-oriented content.BENEFITS:Competitive salary package Additional performance-based bonusB2B contract preferredOpportunity to take significant ownership of CRM growth and monetizationDirect reporting line to the Co-founder & CMOInternational, high-growth AI environmentAnd many more!!!About David Kennedy RecruitmentOur company delivers exceptional recruitment services on a global scale, presenting an innovative approach that connects candidates and clients seamlessly.

Senior Lifecycle Marketing Manager (Senior CRM & Lifecycle Manager)

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David Kennedy

David Kennedy

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