Account-Based Field Marketing Manager (ABFM), East at Egnyte | Torre
Account-Based Field Marketing Manager (ABFM), East
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Egnyte

Account-Based Field Marketing Manager (ABFM), East

Egnyte
Posted by
Manuela Vargas Jaramillo
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Full-time

Legal agreement: Employment

Compensation
USD60k - 80k/year
Non-negotiable
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Hybrid (United States)
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Posted over 5 years ago

Requirements and responsibilities

• Design and execute scalable demand generation programs that drive pipeline from enterprise accounts in North America • Partner with Sales to develop account-based strategies to drive awareness and pipeline from target accounts • Earn the role of trusted advisor on all things pipeline to Sales leadership • Constantly tune and optimize campaigns to increase conversion, reduce acquisition cost and increase ROI • Work with Marketing and Sales Ops to track, analyze and report on campaign performance across all channels • Proactively identify gaps, trends, standard methodologies, headwinds, and tailwinds that impact the region • Work with Product Marketing to understand our content and messaging strategy, ideal customer profile, and personas to ensure enablement and regional consumption • Manage demand generation budget and third-party vendors.
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