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Company OverviewPearl West is a leading eCommerce investment and operating group specializing in acquiring, optimizing, and scaling premium brands. Our mission is to build and grow standout online businesses, and our websites are at the heart of delivering an exceptional customer experience.As we continue to expand our digital capabilities, we're looking for a driven, results-focused Full-Stack Developer / Shopify Expert to take ownership of our site performance and conversion rates. This is an opportunity to work directly on high-traffic Shopify stores, make fast, meaningful changes, and directly impact revenue.Role OverviewThe Full-Stack Developer / Shopify Expert will be responsible for proactively identifying, testing, and implementing improvements to our Shopify storefronts and landing pages with a sharp focus on boosting conversion rates, site speed, and customer experience. This is not a hands-off, request-only position — we’re seeking someone who lives and breathes optimization and thrives in a fast-paced, ownership-driven environment.Your success will be measured by tangible improvements to conversion rates, customer experience scores, and overall site performance metrics.This is a full-time, remote role, giving you the flexibility to work from anywhere while staying closely aligned with our growth-focused team.Key ResponsibilitiesIdentify and implement front-end and back-end improvements to Shopify-based websites and landing pagesRun A/B tests, user experience optimizations, and CRO experiments independentlyOptimize page speed, mobile responsiveness, and checkout flow performanceBuild custom features, sections, and pages within Shopify’s Liquid framework and via third-party apps as neededAnalyze site metrics, heatmaps, and customer behavior tools to proactively surface opportunities for improvementWork closely with design, marketing, and product teams to translate ideas into functional, tested, high-performance web solutionsStay up to date on Shopify platform updates, app ecosystem changes, and eCommerce CRO best practicesMaintain clean, well-documented code and follow internal development workflowsTrack, report, and iterate based on the results of tests and site improvementKey Performance Indicators (KPIs)Conversion Rate Lift – Measurable improvement in store conversion rates over baselineSite Speed Performance – Maintain or improve core web vitals and page load timesImplementation Velocity – Speed of independently completing and deploying optimizationsTesting Cadence – Number of proactive A/B tests and optimization initiatives launched per quarterBug Resolution Time – Timely identification and resolution of site issuesDocumentation and Code Quality – Maintain clean, organized, and well-commented code for handoffs and scalinSuccess Benchmarks (30-60-90 Days)First 30 DaysComplete onboarding on brand sites, tech stack, and optimization prioritiesAudit existing Shopify setups and propose immediate quick-win improvementsTake ownership of resolving minor site issues and performance bugsLaunch your first A/B test or optimization project with measurable resultsImplement key CRO improvements to landing pages or product pagesFirst 60 DaysCollaborate with marketing on a conversion-focused landing page refreshDeliver measurable conversion rate improvements from your initiativesEstablish a consistent optimization and testing pipelineBecome the go-to technical resource for Shopify development and CRO implementatioRequired Skills & QualificationsMust-Have Skills:3+ years of hands-on Shopify development experienceProficiency in Liquid, JavaScript, HTML, CSS, and Shopify APIsExperience with Shopify theme customization, app integrations, and custom section buildsProven track record of driving measurable eCommerce conversion rate improvementsStrong understanding of website performance optimization and core web vitalsAbility to independently run A/B tests, analyze results, and iterateDetail-oriented with clean, organized coding practicesProactive, driven, and ownership-focused — thrives without constant oversightNice-to-Have Skills:Experience with Klaviyo, Google Analytics, and heatmapping tools (e.g., Clarity, Hotjar, Lucky Orange)Familiarity with headless Shopify setups or Shopify HydrogenUI/UX design skills or ability to collaborate closely with design teamsExperience in eCommerce growth marketing environmentWho Should ApplyApply if you:Love working in fast-paced, high-ownership eCommerce environmentsConstantly look for ways to improve site performance and conversionsPrefer proactively testing ideas over waiting for requestsAre organized, self-directed, and results-focusedDo not apply if you:Require constant hand-holding or micromanagementPrefer working reactively instead of proactively seeking improvementsLack eCommerce experience or familiarity with ShopifyWhy Join Pearl WestOwn Your Impact – Work on high-traffic brands where your improvements directly influence business performanceGrowth-Driven Environment – Join a results-obsessed, testing-centric teamRemote-First Culture – Work from anywhere with flexible hoursLearn and Scale – Stay on the cutting edge of Shopify and eCommerce CRO trendsCompensation & BenefitsSalary: TBA (commensurate with experience)Bonus Structure: Performance-based bonuses tied to conversion improvements and project deliveryWork Arrangement: Fully RemoteHealth & Wellness Benefits: Medical, dental, vision, mental health supportAdditional Perks: Flexible PTO, company retreats, learning stipendsApplication ProcessSubmit Your Application – Send your resume, portfolio, and a short note about your favorite CRO project you’ve worked onTechnical Assessment – Complete a brief code challenge and CRO scenario reviewScreening Call – Meet with our hiring manager to discuss your experience and fitFinal Interview – Meet with leadership and marketing leads to review priorities and vision
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