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Responsibilities
Sembi is seeking a VP of Marketing to elevate Sembi’s marketing organization into a unified engine across our entire portfolio taking pipeline, brand leadership, and market expansion to the next level. Sembi is a high organic growth business and this role will enable growth acceleration through optimized demand generation and clear competitive differentiation. This role will lead and develop the global marketing organization including brand awareness, demand generation, product marketing, content, partner marketing, events, digital marketing, and communications directly influencing corporate strategy and results.About SembiSembi is an AI software quality platform bringing together seven market-leading products across test management, test execution and security testing, including industry-leaders TestRail & Xray. Serving thousands of clients globally including many Fortune 100 customers, Sembi helps firms of all sizes build higher-quality, more secure software, and we are in the midst of launching a new generation of AI tools that make AI-driven software development safe, fast, and production-ready.Job ResponsibilitiesOrganizational LeadershipMarketing Org: Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communicationsScale Execution: Build scalable processes, operating rhythms, and performance management frameworks that support continued growthAI Execution: Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiencySembi IQ & AISembi IQ Launch: Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industryAI Thought Leadership: Position Sembi as a leading voice in AI-powered software quality and AI SDLC governanceSembi Portfolio ManagementPlatform Strategy: Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brandsCategory Leadership: Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencersPlatform Growth: Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market positionThought Leadership: Drive content programs that support awareness, SEO, executive engagement, and conversionProduct MarketingMarket Definition: Own market segmentation, ICP definition, buyer personas, messaging, and value proposition developmentCompetitive Advantage: Lead market research, competitive analysis, and ICP developmentLaunch Excellence: Lead product marketing strategy across the portfolio including execution of product launches and releasesProduct Pricing: Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadershipRevenue GrowthRevenue Intelligence: Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROIPipeline Expansion: Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growthPartner Ecosystem Growth: Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenueCustomer Expansion: Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segmentWhat We're Looking ForExecutive Experience: 10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or aboveCross-Functional Influence: Experience partnering closely with Sales, Product, Engineering, and RevOps teamsScaling Success: Track record of hiring, developing, and leading high-performing marketing talentGrowth Expertise: Deep expertise in demand generation, content marketing, ABM, and enterprise go-to-market strategiesAnalytical Rigor: Strong understanding of attribution, pipeline management, and revenue operationsIndustry Knowledge: Experience in developer tools, DevOps, software testing, cybersecurity, or related technical markets is highly desirablePlatform Experience: Familiarity with multi-product or platform businesses is preferredWhat Success Looks LikePipeline Growth: Increased marketing-sourced and influenced pipeline contributionIndustry Presence: Stronger platform awareness and brand recognition across software quality driven in part by successful launch of Sembi IQ brand and productsCustomer Revenue Growth: Expanded enterprise pipeline through ABM and partner channelsScalable Organization: Established a scalable marketing operating model supporting continued growthPortfolio Growth: Proven growth across the breadth of the Sembi portfolio via improved positioning and cross-sell performance
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