Head of Menswear Design / Product – Legend LondonLondonCompetitive salary + bonusWe’ve partnered with fast-scaling menswear brand Legend London, who are now looking to secure a Head of Menswear Product to support the next phase of growth.We’re looking for a highly commercial, product-led operator who understands how to build menswear products that genuinely scale within modern DTC.Legend are looking for someone who understands:Product-market fitCustomer psychologyFit and fabricHero product developmentHow product directly impacts growth, retention and brand positioningIf you’ve operated inside a scaling fashion or DTC apparel brand and enjoy building commercially successful products within fast-moving founder-led environments - this could be the role for you.About Legend LondonLegend London is one of the UK’s fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles.The brand has scaled rapidly through a combination of:Strong producteCommercePerformance marketingHighly effective social-first creativeWith a growing global customer base and ambitious expansion plans, Legend are now entering the next stage of scale - focused on building category-defining menswear products that can continue driving growth internationally.Product sits at the centre of that strategy.Role OverviewAs Head of Menswear Product, you will lead the product direction across the brand — owning development from concept through to production.This is a highly commercial role focused on:Building hero productsImproving fit and product qualityIdentifying scalable product opportunitiesCreating ranges that customers genuinely want to buy repeatedlyYou’ll work closely with leadership, creative and growth teams, helping shape the future direction of the brand through product.The role requires someone who combines:Strong product instinctCommercial awarenessDeep understanding of menswear constructionHolding the ability to execute quickly inside a scaling DTC environmentMain ResponsibilitiesDesign & Product CreationBring creative input into the menswear range, supporting product ideas from concept through to launchWork closely with the Founders and Product team to shape design direction across core and seasonal collectionsSupport product concepting, bringing newness, taste level and a clear menswear point of view into the rangeInput into fabric, fit, colour, detail, silhouette, trims and finishIdentify gaps in the current product range and opportunities for improvement or category expansionTranslate customer insight, product performance and market trends into future product decisionsHelp build collections that balance creativity, commerciality and scalability for the Legend customerProduct Development & DirectionLead the development of commercially scalable menswear productsDrive product direction across key categoriesIdentify opportunities for new hero products and category expansionContinuously improve and evolve existing bestsellersEnsure all products align with the Legend customer and wider brand positioningFit, Fabric & Product QualityOwn fit development and product consistency across the rangeLead fittings, product reviews and wear testingSelect fabrics balancing quality, comfort, durability and commercialityDrive improvements across construction, finish and overall product experienceMaintain high standards across all stages of development and productionCommercial Product StrategyAnalyse product performance and customer behaviourUnderstand what drives conversion, retention and repeat purchaseWork closely with Growth and Ecommerce teams to align product with customer demandSupport margin optimisation without compromising product quality or brand perceptionHelp shape product decisions using both customer insight and commercial performanceSupplier & Production ManagementManage relationships with suppliers and factoriesOversee sampling, revisions and approvalsSupport sourcing and production decisionsEnsure timelines, quality and commercial objectives are delivered effectivelyWork closely with production partners to improve consistency and scalabilityCross-Functional CollaborationWork closely with Creative, Growth and Ecommerce teamsEnsure product works effectively across ecommerce and paid media environmentsSupport campaign launches and key trading periodsBring product insight into wider commercial and brand discussionsExpectationsHighly commercial mindsetStrong menswear product instinctComfortable operating inside founder-led environmentsAble to balance creativity with scalabilityStrong attention to detail across fit, construction and finishHigh bias for action and executionComfortable moving quickly and making decisionsRequired Skills & ExperienceStrong menswear product development experienceExperience within fashion, apparel or DTC consumer brandsDeep understanding of:FitFabricsGarment constructionSourcingProductionStrong commercial awarenessExperience managing suppliers and development processesComfortable operating cross-functionally within scaling businessesBonus If You HaveExperience within fast-scaling DTC brandsExposure to performance-led ecommerce businessesExperience building globally scalable hero productsStrong understanding of customer psychology within menswearSalary & BenefitsCompetitive base salary + bonusLondon basedHigh-growth environment with genuine ownershipOpportunity to shape the future product direction of a scaling global brandIf this sounds like you then hit apply or email Sam on
sam@hypergrowthrec.co.uk to find out more!Legend London is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process.
about 1 month ago