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5 days ago
Requirements and responsibilities
Marketing is changing, and at Continued, we aren't just keeping up—we’re building the infrastructure to stay ahead. Our team is seeking a Growth Marketing & Technology Senior Manager to lead our marketing tech stack integration, optimize our growth funnel, and pioneer next-generation acquisition strategies.Are you highly curious? Comfortable in a fast-paced environment? Thrive in a collaborative team-setting? Pay special attention to details? Appreciate and can tap-into the unique skills of others? Are you a strong-contributor in a remote work setting?ABOUT CONTINUEDA leader in EdTech, Continued is a team of passionate individuals dedicated to empowering professionals and enhancing careers. We are fast-paced, nimble, and we laugh a lot. We are proud to be certified as a great workplace, ranked #35 in Fortune's 2025 Best Medium Workplaces, ranked #18 in Fortune's 2025 top 25 Small & Medium Workplaces for Women, and ranked #74 in Fortune’s 2024 Best Small & Medium Workplaces for Millennials by the independent analysts at Great Place to Work®. We are 100% virtual, scattered across the country, but we maintain a tight-knit culture driven by curiosity, a love of learning, and a desire to solve complex problems. Learn more about us at continued.com.THE MISSIONTo own and evolve our email marketing program while simultaneously leading and guiding our customer data platform across other digital marketing channels and direct mail. This is a high-impact role that sits at the intersection of marketing strategy, data infrastructure, and intelligent automation.You will join a team that is actively investing in centralized audience segment and being AI-first. This is not a role for someone who wants to manage batch-and-blast campaigns — it is for a modern marketer who understands that the future of email, direct mail, and cross-channel orchestration lives inside a well-architected customer data platform.This role reports directly to the Director of Growth Marketing. You will collaborate closely with the data team, growth marketing team members, product, brand, and data automation teams.WHAT YOU’LL DOLead the audience segment buildout within our licensed platform: collaborate with our data team to manage audience traits, event taxonomy, identity resolution rules, and apply integration architecture with ESP’s and downstream channelsOwn the email marketing program end-to-end: campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reportingEstablish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailingsCollaborate with the data team to maintain a subscriber data governance framework: aid in defining what we collect, how we store it, and how it flows across the stackPartner with the data team to align CDP data structures to the broader data roadmap and migration projectDrive a cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns to ensure consistent audience targeting, personalization, and suppression.Lead AI automation adoption across email and direct mail: deploy AI tools for, send-time optimization, predictive segmentation, A-b testing and performance analyticsManage reporting dashboards that connect marketing channels for engagement to renewal rates, and revenue contributionEvaluate and recommend additional MarTech tooling to support channel expansion and automation maturityServe as the internal subject matter expert on email and related CDP capabilitiesManagerial responsibilities of one or more team membersWHO YOU AREYou are a data-literate, technically fluent prospect, winback and engagement marketer who is equally comfortable in a CDP workspace as you are building journeys in an ESP. You research and follow trends in marketing technology. You are passionate about data quality. You are energized by collaboration and cross-team success.6+ years in email marketing, growth marketing, or marketing automationHands-on experience with a CDP — Twilio Segment preferredDirect experience with a marketing automation platform (specifically with Marketo, or HubSpot. Also Klayvio, Customer.io or equivalent)Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional dataWorking knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene managementExperience working cross-functionally with data engineering, analytics, and product teamsDirect mail program experience or exposure to omnichannel orchestrationExperience in a subscription or auto-renew business modelActive, hands-on use of AI tools in a marketing workflowExperience in a regulated or compliance-sensitive vertical (healthcare, education, financial services)Solid familiarity with MarketoYOUR MINDSETYou default to data before opinions — you build the audience, test the hypothesis, and read the resultsYou are a builder, not just a manager — you are comfortable rolling up your sleeves in the platform while also influencing strategyYou move with urgency and communicate proactively, especially when blockers ariseYou are energized by ambiguity and see an evolving role as an opportunity, not a riskYou hold yourself and your work accountable and to a high standard, and you raise the bar for the people around youYou strive for and uplift internal and cross-team accomplishmentsOTHER REQUIREMENTSMust be able to work from home during core US business hoursMust be located in the United States and be legally eligible to work for us. Must have the ability to fulfill the job requirements with or without reasonable accommodationsTravel is required for an all-company meeting, and may be required once or twice per year for team or project meetingsWHY JOIN US?Full-time W2 position, work core business hours in your time zoneWork from home with a company-provided MacBook and internet stipend21 days of flexible PTO + your birthday + holidays (with flexible substitution)½ day Summer Fridays Memorial Day to Labor DayComprehensive medical, dental, and vision group health insurance, flexible spending accounts, and more401k match, professional development budget, robust wellness programs, pet insurance and many more perks and benefitsTO APPLYTo apply, please submit a cover letter with your application. In your cover letter, we’d love to hear about: 1) why you would make a great addition to our team; and 2) a project achievement you are particularly proud of and why AND/OR something you’ve learned recently, etc. By submitting your application, you acknowledge that we collect and process your personal information as described in our Applicant Privacy Notice. Please review the Notice before applying.
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