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24 days ago
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Requirements and responsibilities
About the Role:Are you an innovative, strategic marketing leader with a proven track record in driving organic growth? Mariner is seeking a visionary Marketing Leader for Organic Growth Go-to-Market who will define and execute how we reach, engage, and convert new clients. This high-impact role is equal parts strategist, operator, and connector—owning the entire go-to-market process from vision through execution. You will lead new growth channels, forge strategic alliances, and unlock emerging audience segments while shaping an outstanding client experience.As a key member of our team, you’ll share responsibility for influencing pipeline contribution and delivering on revenue-driven goals—not just program execution. Success requires influence, clear prioritization, and the ability to turn complex strategies into compelling narratives, scalable programs, and impactful client journeys that accelerate business growth.Key Responsibilities:Go-to-Market & Growth StrategyDefine and lead the go-to-market strategy for organic growth by aligning channels, audiences, and messaging to business prioritiesLead marketing across critical alliances including CPA, Credit Union/Banking, and Investment Banking, ensuring effective activationDrive corporate partnership marketing programs to expand our reach and engage new audiencesBuild and maintain ICPs and robust audience segmentation frameworks to power niche growth channelsTranslate competitive and market intelligence into actionable positioning updates and identify new opportunities with the growth teamClient Journey Strategy & Experience DesignDesign and visualize end-to-end client journeys across organic growth channels, holding accountability for conversion resultsIdentify and optimize key moments in the client journey, aligning content and campaigns to each stageCollaborate with Lifecycle, Performance Marketing, and Analytics to improve conversions and remove friction pointsCreate a clear framework for channel, touchpoint, and message cohesionDemand Generation & PerformancePartner with Lifecycle, Performance Marketing, and Lead Desk to drive integrated contact acquisition, lead generation, and pipeline growthEnsure seamless transitions from awareness to engagement to pipeline conversion across channelsDevelop sales enablement tools and measure partner, content, and brand engagement outcomesEvents & Sponsorship StrategyPartner with events teams to build and execute a high-impact sponsorship strategy and integrate events into broader demand generation effortsContent, Brand & Communications AlignmentCreate and own content supporting organic growth channels, including hands-on development and productionCollaborate with content leadership and brand team to ensure cohesive multichannel content and a differentiated market presenceDrive earned media and communication strategies to reach new audiencesChannel Activation & EnablementBuild scalable, repeatable programs across alliance and partner channelsDeliver campaigns, content, and toolkits to encourage adoption and amplification within teamsEnsure consistency across all partner initiativesAnalytics & Business ImpactCollaborate with Analytics leadership to tie marketing investments directly to business outcomesDefine KPIs and manage measurement frameworks to monitor and communicate ROILeverage insights to continuously refine strategy and improve effectivenessQualifications & Experience:Required:Bachelor’s degree in marketing, communications, business, or a related field15+ years of proven success in organic growth, go-to-market strategy, and multi-channel executionDemonstrated ability to design and optimize client journeys that drive business resultsExperience with alliances, partner ecosystems, or indirect channelsExperience partnering with sales/business development to align on pipeline and handoff criteriaProven ability to build and scale sales and partner enablement functionsComfort with piloting new technologies to improve marketing impact and scalabilityEntrepreneurial mindset with the willingness to build and adapt collaboration models in a high-growth, fast-paced environmentPreferred:Experience in financial services, wealth management, or professional servicesBackground in developing growth programs for high-consideration categoriesFamiliarity with referral-driven or partner-led growth modelsJoin Mariner and play a pivotal role in shaping the future of our growth. If you have the strategic vision, operational rigor, and experience to lead our go-to-market efforts, we want to hear from you!We welcome your interest in being a part of our firm. We believe in giving associates progressive opportunities, actively nurturing professional growth and giving back to the community. We are dedicated to building a diverse culture where everyone has the support they need to achieve their career goals. We offer an innovative workplace and a culture that fosters camaraderie, teamwork and work-life balance.By submitting your application, you agree to the collection and use of your personal information as described in our Employee and Applicant Privacy Notice.
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