About the Role:
- We are hiring a DTC Operations Lead to be the single owner of execution velocity for our Shopify direct-to-consumer channel.
- This is the most critical hire in our DTC buildout.
- We already have the strategy, the specs, the infrastructure, and the data — what we need is someone to make sure the work actually ships, every day, every week, without strategic conversations getting stuck in a document on Google Drive.
- You will not be the person running ad accounts (that is the Growth Marketer).
- You will not be the person writing Liquid code (that is Implementation Specialist).
- You will not be the person producing creative assets (that is UGC Creators + Content Producer).
- Your job is to make sure all of those people are shipping, on-brief, on-time, every single week — and that the work they produce moves our DTC readiness score, revenue, and margin in the right direction.
- This role is 70% execution management, 20% strategic decision-making, 10% hands-on analytical work.
- If you want to run ads or build pages yourself, this is not the right role.
- If you thrive on turning chaos into rhythm and watching a team ship more in a month than most DTC teams ship in a quarter, keep reading.
About Inspiratek:
- Inspiratek LLC is a US-based e-commerce company generating $18M+ annually on Amazon, with expanding presence on TikTok Shop and DTC Shopify.
- We operate 5 private label brands with 20+ active products across the portfolio.
- What makes us different: we are building one of the most data-driven operations in the private label space.
- Our team uses advanced analytics, AI-powered operational agents, custom data pipelines, and structured decision frameworks to manage every aspect of the business, from keyword-level PPC decisions to inventory forecasting to competitive intelligence.
- This is not a company where you will be making gut calls.
- Every decision is backed by data, and every action plan has measurable outcomes.
- We are a 27-person distributed team across the world.
- We operate in a fast-paced, high-autonomy environment where ownership and accountability matter more than hours logged.
What You Will Own:
Execution Velocity & Team Management — 50% of your time:
- Daily standup (async or sync) with Growth Marketer, Implementation Specialist, UGC Creators — 15 minutes maximum, focused on "what shipped yesterday, what ships today, what is blocked."
- ClickUp ownership: every open task has a clear owner, deadline, and acceptance criteria; every completed task has a tested outcome.
- Weekly sprint planning from the backlog of 17 existing specs + incoming priorities.
- Weekly sprint review: what shipped, what slipped, why, and what changes next week.
- Remove blockers: if Implementation Specialist is stuck on a Klaviyo flow, you unblock within 24 hours — you do not let it sit for a week.
- Pull from the AI agent's prioritized recommendations and assign — you should never have a team member wondering what to work on.
DTC Performance Accountability — 20% of your time:
- Own the top-line DTC KPIs: revenue, conversion rate, CAC, AOV, email list growth, repeat purchase rate, contribution margin.
- Weekly performance review with the team, using data from the AI agent's dashboards.
- Monthly performance review with the CEO: what moved, what did not, why, and what you are changing.
- Quarterly P&L review: contribution margin, LTV:CAC, channel profitability.
- Accountable for moving the DTC Readiness Tracker from 62% to 90% within 90 days of starting.
Strategic Decision-Making — 20% of your time:
- Decide what the team works on this week, this month, this quarter — aligned with CEO priorities.
- Evaluate competing priorities: when the agent surfaces a conversion leak versus the Growth Marketer wants to test a new creative versus Ahmad has a blog CTA to ship, you prioritize.
- Approve or reject A/B test recommendations (with data justification).
- Approve creative briefs before UGC creators start production.
- Cross-channel coordination: when Amazon runs a promotion, you decide DTC's response; when TikTok wants to test a creator, you validate the DTC implications.
- Escalate to CEO only what requires CEO-level decisions (budget above $500/day, pricing changes, strategic shifts) — you handle everything else.
Hands-On Analytical Work — 10% of your time:
- Read dashboards daily — you should know the top 5 DTC metrics before your team tasks.
- Read Microsoft Clarity session recordings weekly (not optional) — you should know firsthand where users get stuck on mobile.
- Spot-check the AI agent's recommendations — verify the logic, do not just rubber-stamp.
- Identify when the AI agent is missing context and feed it back (this makes the agent better over time).
Required Qualifications:
Must-Have Experience (Non-Negotiable):
- 4+ years leading DTC e-commerce operations (Shopify, BigCommerce, or direct Shopify Plus) at a brand doing $500K-$10M/year.
- Demonstrable track record of running a cross-functional DTC team: paid media, CRO, email, content, implementation.
- Experience managing remote teams across time zones (you will manage people in 2-4 countries simultaneously).
- Project management fluency: ClickUp, Asana, Notion, Linear, Monday — it does not matter which, but you must have run a real backlog, not a checklist.
- Data literacy: you can read GA4, Shopify Analytics, Meta Ads Manager, Klaviyo, and Search Console fluently — not an expert in each, but competent enough to verify a specialist's work.
- Strong communication: written (async updates, briefs, escalation emails) and verbal (CEO check-ins, team standups).
- Fluent English: written and verbal — this is a CEO-facing and team-leadership role.
Strong Preferences:
- Experience at a company running DTC alongside Amazon (cross-channel dynamics are a daily reality here).
- Experience with bedding, home, wellness, or premium lifestyle brands.
- Experience working with AI tools as part of daily workflow (not just "used ChatGPT a few times").
- Shopify Plus admin experience (not required, but a plus).
- Klaviyo, Microsoft Clarity, Judge.me, Gorgias, or similar tool fluency.
Nice-to-Have:
- Background as a former Growth Marketer or CRO specialist (you understand what your team is doing at a technical level).
- Experience in a 5-10 person company (you understand scrappy execution, not Fortune 500 bureaucracy).
- Experience building or scaling a DTC channel from <$500K to $2M+ ARR.
- Comfort with light Shopify theme edits, basic HTML/Liquid (so you can spot-check work).
What We Provide:
- A fully built strategic and data infrastructure: 17 specs, 86 processes documented, 35+ automation scripts, 13 active crons, all platform APIs integrated.
- An AI operations agent that delivers daily analytics, weekly summaries, competitor intel, creative briefs, PDP audit specs, email flow designs, and P&L analysis — you inherit a research and planning team on day 1.
- A 90-day playbook to move DTC Readiness from 62% to 90% — not a blank page.
- Direct CEO access for decisions above your authority level — clear escalation path, no middle-management bureaucracy.
- Growing revenue trajectory: DTC is our #1 strategic growth priority for 2026-2027.
- Clear promotion path: as DTC scales to $2M+ ARR, this role evolves into Head of DTC.
Deal-Breakers — Do Not Apply If:
- Your experience is primarily Amazon or marketplace operations — the playbooks do not transfer.
- You have only ever been an individual contributor (paid media specialist, CRO analyst) — this is a management role requiring team leadership.
- You have only ever led large teams (15+ people with clear functional silos) — this is a scrappy execution role where you lead 4-6 people across functions.
- You prefer strategy over execution — this is 70% execution, 20% strategy, 10% analysis.
- You need extensive direction from above — you will be given goals and scorecards, not task lists.
- You are uncomfortable delegating to an AI agent or receiving AI-generated specs — that is a core workflow of this role.
What You Will Get:
- Competitive salary based on experience.
- Fully remote position. Work from anywhere.
- Direct access to the CEO. Your ideas and analysis reach the decision-maker, not a middle manager.
- Advanced tooling and infrastructure, including AI-powered analytics, custom dashboards, and automated reporting that let you focus on strategy instead of data entry.
- A team that values data-driven decision-making and continuous improvement.
- Opportunities for growth as the company expands into new marketplaces and channels.
- Employee discounts on Inspiratek products.
