Sweet Fish is a strategy-led B2B video partner for companies that want video to drive real business results—pipeline, revenue, and brand growth.We’re hiring a Director of Client Strategy to sit across the table from senior marketing leaders and answer:“If video is supposed to drive pipeline… what should we actually be making, where should it live, and how will we measure success?”This is a senior, client-facing strategy role responsible for owning a portfolio of B2B accounts, driving retention and growth, and ensuring video strategy translates into measurable business outcomes.You will partner closely with Producers (who own execution) while leading strategy, client relationships, and performance.What You’ll OwnYou’ll own strategy, client health, and growth across ~15–20 B2B accounts:Client Strategy & LeadershipLead client calls, presentations, and quarterly business reviews (QBRs)Act as the strategic advisor to senior marketing stakeholdersAudit clients’ full video and content ecosystem (site, ads, social, sales, events)Identify gaps, opportunities, and competitive advantagesBuild clear video strategies tied to funnel stages, campaigns, and business goalsTranslate strategy into creative direction the team can executePerformance, Retention & GrowthOwn client retention, expansion, and Net Revenue Retention (NRR)Identify upsell opportunities and guide clients toward higher-impact initiativesEnsure video is effectively distributed, repurposed, and integrated into campaignsContinuously analyze performance and iterate strategy based on resultsTie video efforts to pipeline, conversion, and revenue impactTeam Leadership (Producers)Partner with Producers to ensure strategy is executed effectivelyProvide clear direction, feedback, and prioritization across accountsHelp elevate the strategic thinking of the production teamStep in as needed on key accounts to guide positioning or creative directionCreative & Execution OversightReview deliverables and provide actionable feedbackMaintain a high bar for creative quality and effectivenessOccasionally travel for shoots or strategy sprints to guide direction on setHow You’ll Be MeasuredClient retention and Net Revenue Retention (NRR)Account growth and expansionClient satisfaction and strategic trustVideo and campaign performancePipeline influence, conversions, and revenue impactMust-Haves5+ years in B2B marketing, content strategy, video strategy, or agency client servicesProven ability to lead client relationships and drive business outcomesStrong presentation skills (comfortable leading executive-level conversations)Deep understanding of digital marketing, content strategy, and distributionAbility to connect creative decisions to performance and revenueStrong strategic thinking paired with executional awarenessExperience influencing or guiding cross-functional teamsNice-to-HavesExperience in a B2B agency environmentFamiliarity with AI-enabled marketing workflowsBackground in video or content production (but not production-first)This Role Is NOT For You If…You want to primarily shoot, edit, or produce videoYou prefer execution-only roles over strategy and client ownershipYou’re not comfortable owning retention, growth, and client outcomesYou don’t enjoy presenting, leading conversations, and challenging clientsRole DetailsFull-timeLeadership team seatCompensation: $90,000 - $120,000 annuallyBased in Orlando (preferred), open to RemotePortfolio of 15–20 clientsMonthly client calls + quarterly QBRsOccasional travel required
