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✍️ Content Creator (Copy Writer), Thera (NYC preferred, US-only)Thera is building the financial OS for modern SMBs. Payroll, payments, treasury, spend, accounting, and docs in one system that actually works end-to-end.We're looking for our first dedicated Content Creator (Copy Writer) to own how Thera sounds everywhere a customer meets us the site, the emails, the launches, the product itself.This is a writing role, not a strategy role. You'll ship copy every week, get direct edits from the founder, and see your work go live in days, not quarters.📍 NYC preferred, in-person. US-only. 💰 $70,000–$90,000 📈 0–3 years experience. New grads with a strong portfolio welcome.Why this role existsWe have:A product customers use and referA roadmap shipping faster than we can describe itCategories of copy nobody currently ownsAn audience that should be bigger than it isWhat you'll ownVoice and messaging across the entire funnel - site, email, product, sales, social, etc.Website and landing pages, including the comparison pages that win migrations from Deel, Gusto, and RipplingLaunch copy for new products and featuresGhostwriting for founders and execs, in their voice, not yoursWhat you'll writeCopy for the websiteAnnouncement copy for what we ship nextBlog posts and country guides that pull in founders searching for real answersSales collateral, one-pagers, and partner-facing materialSocial posts that sound like a person, not a brand accountOccasional video scripts and hooksThreads and carousels people save and send to their cofounderYour first 90 days30 daysLearn the product cold - get inside the workflows, read support tickets, sit in on customer callsAudit every page and email and tell us what's weakestShip a rewrite of one high-traffic pageBuild social media post's in Thera's voice during your first week60 daysOwn the copy on a product launch end to endPublish your first customer story and first SEO pieceDraft the voice and style guideGet one repeatable short-form format off the ground - scripted, shot, shipped90 daysAnything customer-facing runs through you by defaultMeasurable lift on the pages and sequences you've rewrittenA content cadence that holds without anyone chasing itAn audience growing without paid spend behind itAbout youYou write clearly. You cut adjectives, kill throat-clearing intros, prefer a number to a claim. Wildly concise.Your portfolio is better than your résumé. Published work, spec pieces, a newsletter, a well-argued post - show us range.You get curious about unglamorous things. Multi-state tax filings and FX spreads will be your subject matter.You revise without ego. Radical candor cuts both ways here.You're fast. Several pieces a week, not one polished essay a month.You self-direct. Nobody is handing you a fully briefed assignment every morning.You've built something in public - an account, a newsletter, a channel - and can tell us what it didYou know why one post lands and the next one dies, and you're honest about the ones that diedNice to haveB2B SaaS, fintech, or HR-tech experienceYou've changed your writing because of what a funnel or search console told youA real point of view on where AI helps writing and where it flattens itBasic video editing - CapCut, Descript, Premiere, whatever gets it out the doorYou have experience writing about technical and complex topics like finance or tax.You've written in someone else's voice and nobody could see the seamComfortable close to camera, whether or not you're in front of itNot a fit ifYou want to manage a content team instead of writingYou need a full brief before you can startYou think fintech copy has to be longYou want to write one thing a month and polish it foreverYou think social is beneath the craftWhy TheraYou define the voice of a company at the point where it's still up for grabsYou work directly with the executivesYou'll see what you wrote change the numbers within the weekYou build an audience with a real product behind it, not a content farmThera was founded by Akhil Reddy, who previously worked at Amazon and saw because he saw how broken SMB finance was. Thera is now backed by YC, 10X Founders, Zillionize, and Amino Capital. More: https://www.getthera.com/principles
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