We are seeking a results-driven Digital Marketing Manager to build, manage, and optimise our entire inbound lead generation engine.This role is focused on generating high-quality enquiries for custom homes, duplex developments, granny flats, subdivisions, and property investment projects through digital channels.You will be responsible for creating and managing landing pages, sales funnels, paid advertising campaigns, CRM automations, email nurturing sequences, and conversion optimisation strategies that consistently deliver qualified leads to our sales team.This is a hands-on role requiring both strategic thinking and technical execution.Key ResponsibilitiesLead Generation & Funnel ManagementBuild and manage high-converting sales funnels using ClickFunnels, GoHighLevel, or similar platforms.Create landing pages designed to maximise enquiry conversions.Develop lead magnets, calculators, guides, and downloadable resources.Optimise conversion rates across all marketing assets.Implement A/B testing strategies to improve performance.Paid AdvertisingManage Meta (Facebook & Instagram) advertising campaigns.Manage Google Search, Display, Performance Max and YouTube campaigns.Monitor and optimise cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).Allocate and manage advertising budgets effectively.CRM & AutomationBuild and manage marketing automations.Develop email nurturing campaigns and SMS sequences.Implement lead scoring and pipeline tracking.Integrate marketing platforms with CRM systems.Website & SEOWork with developers to improve website performance.Create SEO-focused content strategies.Improve organic rankings for key construction and property development keywords.Monitor website traffic and conversion metrics.Analytics & ReportingTrack campaign performance across all channels.Produce weekly and monthly reporting.Analyse lead quality and conversion data.Recommend improvements based on data insights.Content & Creative DirectionCoordinate content creation for:Granny FlatsDuplex DevelopmentsCustom HomesKnockdown RebuildsSubdivisionsProperty InvestmentWork with designers and video editors to create:Social media contentAd creativesCase studiesClient testimonialsEducational marketing materialsEssential Requirements3+ years experience in digital marketing and lead generation.Proven experience generating inbound leads through paid advertising.Strong experience with ClickFunnels, GoHighLevel, WordPress, or similar platforms.Experience running Meta Ads and Google Ads campaigns.Strong understanding of CRM systems and marketing automation.Experience building landing pages and sales funnels.Strong analytical and reporting skills.Excellent written and verbal English communication.Highly DesirableExperience within:Residential ConstructionProperty DevelopmentReal EstateHome BuildingGranny Flat IndustryExperience with:HubSpotGoHighLevelClickFunnelsActiveCampaignZapierGoogle Analytics 4Google Tag ManagerSEMrushAhrefsKey Performance Indicators (KPIs)Qualified leads generated per monthCost per lead (CPL)Landing page conversion ratesAppointment bookings generatedSales pipeline value generatedReturn on ad spend (ROAS)Website traffic growthEmail engagement metricsWhat Success Looks LikeWithin 90 days:Sales funnels fully operationalConsistent flow of qualified enquiriesOptimised lead nurturing systemReduced cost per leadClear reporting dashboard implemented

Digital Marketing Manager - Inbound Lead Generation

Emma

Responsibilities

Skills wanted:

Language(s) required:

Usman Qureshi

Usman Qureshi

About OutsourcedIn:

outsourcedin.com.au

Admin access needed