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7 days ago
Requirements and responsibilities
Job DescriptionAt Coinbase, our mission is to increase economic freedom in the world. We’re seeking a Senior Product Manager to lead the Trading Growth strategy for the Base App. You will be responsible for helping define how millions of users trade onchain while simultaneously building the "engine" that brings them in, keeps them engaged, and brings them back.You will operate horizontally across Core Product (Trading, Search & Discovery), Foundations, and Onramps/Payments/Onboarding. While you will help to shape the core trading flows to drive revenue, your primary mission is to increase monthly active transacting users and trading market share by driving user acquisition, engagement, and retention.What You’ll Be DoingOwn the Growth Engine: Lead the strategy and execution for acquisition and retention loops, including referral/affiliate programs, win-back flows, and gamification mechanics (e.g., mystery boxes and trading competitions).Optimize Core Trading: Own end-to-end development for trading experiences. Ensure that once a user is "grown" into the app, they encounter the most intuitive and efficient spot and derivative trading flows in the onchain ecosystem.Master the Engagement Loop: Co-own high-intent systems like Watchlists and Price Alerts with the Trading team, using them as hooks to drive users back into the app via a sophisticated, ML-driven push notification and CRM strategy.Experiment at Scale: Drive a rigorous data-driven culture by running A/B tests on onboarding funnels, abandonment flows, and notification delivery to continuously improve conversion and execution quality.Build Growth Infrastructure: Oversee the "Growth Platform," including the ML/policy layer for intelligent notifications, attribution tracking for paid marketing, and the Activity Tab UX.Cross-Functional Leadership: Collaborate with Engineering, Design, and Data Science to balance "0-to-1" trading primitives with "1-to-N" growth optimizations. Partner with Legal, Growth, and Finance to ensure all growth incentives and trading features meet global compliance and liquidity standards.What We Look For in You7+ years of Product Management experience, specifically within consumer-facing fintech, exchange, or onchain trading environments.Growth Mastery: Proven track record of scaling products via lifecycle marketing, referral loops, and retention mechanics (including moving the needle on MATU and trading activity).Trading Sophistication: Deep understanding of market structure, order types, execution quality, and liquidity; able to speak the language of both a growth hacker and a high-frequency trader.Analytical Rigor: Deep experience with data-driven development—defining North Star metrics, navigating attribution complexity, and running high-velocity experiments.Entrepreneurial Execution: Ability to thrive in high-ambiguity environments, making tough trade-offs to ship high-quality products on time.AI Fluency: Demonstrated ability to integrate generative AI tools into your daily workflow to increase efficiency and deliver business-ready outputs.Nice to HavesDirect experience contributing to or collaborating with onchain protocols and decentralized communities.Experience in brokerage or market-making environments (clearing, settlement, or microstructure).In-Person ParticipationWhile many roles at Coinbase are remote-first, Coinbase is not remote-only. In-person participation is required throughout the year; team and company-wide offsites are held multiple times annually, and attendance is expected and fully supported.Benefits for U.S. employeesMedical Plan, Dental and Vision Plan with generous employee contributionsHealth Savings Account with company contributions each pay periodDisability and Life Insurance401(k) plan with company matchWellness StipendMobile/Internet ReimbursementVolunteer Time OffFertility Counseling and BenefitsGenerous Time off/Leave PolicyThe option of getting paid in digital currency
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