Email Marketing Lead at Valerie Group | Torre
Email Marketing Lead
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Valerie Group

Email Marketing Lead

Valerie Group
Emma
Emma
You'll architect lifecycle marketing across partner brands, driving conversion and revenue with data and creative strategy.
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Full-time

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Emma of Torre.ai
 27 days ago

Requirements and responsibilities

About the roleYou own lifecycle marketing across our partner brands, building automated flows and campaigns that drive conversion, retention, and revenue. You sit at the intersection of creative instinct and data strategy.What you'll doArchitect end-to-end flows (welcome, abandon, win-back, post-purchase) across multiple brandsDefine segmentation, personalisation logic, and campaign calendarsOwn lifecycle KPIs — open rate, CTR, revenue per recipient, CAC:CLTVBrief and QA email/SMS assets with the creative teamMaintain ESP hygiene across Klaviyo and OmnisendTest AI tools for segmentation, send-time optimisation, and content generationWhat you bring3+ years lifecycle/EDM experience in eCommerceProven Klaviyo expertise; Omnisend or similar a plusComfortable in GA4, Triple Whale, and building dashboardsHTML/CSS for template editing; SQL/JS a bonusAgency or startup background preferredPortfolio with actual results, not just screenshots
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