About Primal QueenPrimal Queen is a fast-growing direct-to-consumer women’s wellness brand on a mission to help women feel strong, energized, and empowered through ancestral nutrition and education-first marketing.We’re looking for a Social Media Manager who can own the day-to-day execution, growth, and community-building across Primal Queen’s organic social channels. This person will help turn our social presence into a true growth engine—building community, driving engagement, and creating content that educates, inspires, and converts.You’ll work closely with leadership, creative, influencers, and our brand spokesperson to bring the brand to life across every touchpoint.What You’ll OwnSocial Strategy + ExecutionOwn and execute Primal Queen’s organic social media strategy across:InstagramTikTokFacebookFacebook Groups / CommunityEmerging channels as neededBuild and manage monthly content calendars aligned with launches, campaigns, promotions, and brand initiativesPublish content, manage posting cadence, optimize timing, and ensure consistencyCommunity + EngagementBuild a strong community around the brand by actively engaging with followers, customers, and ambassadorsRespond to comments, DMs, and community conversations in a brand-aligned voiceHelp grow Primal Queen’s Facebook community and customer loyalty initiativesContent CoordinationWork closely with Shana (brand spokesperson), creative team, UGC creators, influencers, and video editorsCoordinate content shoots, briefs, talking points, and content delivery timelinesRepurpose top-performing paid content into organic social strategiesPerformance + OptimizationTrack KPIs across engagement, growth, saves, shares, watch time, and community healthIdentify trends, platform changes, and viral opportunitiesTest new content angles, hooks, and formats based on audience behaviorField + Event SupportSupport live events, launches, activations, or travel-based content capture as neededHelp turn retail activations, founder moments, and customer stories into social contentWhat We’re Looking For3+ years managing social media for DTC or eCommerce brandsExperience in women’s wellness, supplements, beauty, health, or lifestyle brands strongly preferredStrong understanding of what performs organically across TikTok, IG, and MetaExcellent content instincts + understanding of audience psychologyComfortable working in a fast-paced, founder-led environmentOrganized, proactive, and execution-focusedExperience managing communities is a major plusWhat Success Looks LikeConsistent follower growth and stronger engagementA thriving brand community across IG + FacebookSocial content that feels authentic, educational, and culturally relevantIncreased organic reach, retention, and customer trust
15 days ago