About DigitalzoneDigitalzone is redefining B2B demand generation with a signal-led, contact-level approach designed to eliminate wasted spend and drive real pipeline impact. As we continue to scale both our media and software offerings, we are investing in building a modern product marketing function to sharpen our narrative, strengthen our go-to-market execution, and better connect our solutions to real customer outcomes.The RoleWe’re hiring an Associate Director of Product Marketing to help shape how our products and solutions show up in the market. This is a build-phase role—ideal for someone who is excited to roll up their sleeves and help define, refine, and scale our product marketing function. You’ll partner closely with Marketing leadership, Product, and Sales to:Strengthen our product narrativesElevate our sales enablement materialsBring customer stories to life in a more compelling, market-facing wayThis role sits at the center of how Digitalzone communicates value to the market. From product narratives to sales conversations to customer stories, your work will directly impact how we differentiate, how we sell, and how we grow.What You’ll Own1. Product Narrative & PositioningHelp develop and refine clear, differentiated positioning for Digitalzone’s core offeringsTranslate complex solutions into simple, compelling messagingEnsure consistency across decks, campaigns, website, and sales conversationsPartner with leadership to evolve our category narrative over time2. Sales Enablement (Core Focus Area)Conduct a full audit of existing sales collateral to identify gaps and opportunitiesBuild and maintain a scalable sales enablement library (pitch decks, one-pagers, battlecards, etc.)Partner with design to elevate the quality and consistency of materialsCreate a process for ongoing updates, version control, and field feedbackEnsure Sales teams are equipped with clear, compelling, and effective storytelling assets3. Case Study Development & Customer StorytellingOwn the development of high-impact case studies that connect customer challenges, Digitalzone solutions, and measurable business outcomesTransform existing client results into compelling narratives—not just summariesBuild a repeatable framework for capturing, writing, and scaling customer storiesPartner with Sales and CX to identify strong story candidates and bring them to lifeEnsure case studies can flex across formats (sales decks, one-pagers, website, events)4. Competitive Intelligence & Market InsightStay close to competitors and broader B2B demand gen trendsSupport the development of battlecards and differentiation narrativesIdentify emerging opportunities and whitespace in the market5. Strategic Deal & Pitch SupportPartner with Sales on high-priority accounts and strategic opportunitiesSupport pitch development with strong messaging and solution framingContribute to storytelling for complex or high-value dealsParticipate in select client conversations as a subject matter expert6. Thought Leadership & Market PresenceSupport webinars, virtual events, and key content initiativesModerate webinars and contribute to high-impact content experiencesHelp bring Digitalzone’s POV to life across research, presentations, and campaignsWhat We’re Looking For6–9+ years in product marketing, solutions marketing, or strategic B2B marketing rolesStrong ability to craft compelling narratives and simplify complex solutionsExperience building or improving sales enablement materials that drive real impactProven ability to turn customer results into engaging case studies and storiesDeep understanding of B2B demand generation and buyer behaviorExperience supporting sales teams in strategic or enterprise deal cyclesExcellent written and verbal communication skillsComfortable operating in a fast-moving, build-stage environmentWhat Makes This Role UniqueThis is not a fully built, plug-and-play product marketing function. You’ll be stepping into a high-impact build phase, where the foundation exists, but the narrative, enablement systems, and storytelling need to be elevated.You’ll have direct access to leadership and influence on how we go to market.You’ll help define what “great” looks like for product marketing at Digitalzone.This is an opportunity to build, not just maintain.
