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Requirements and responsibilities
Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.As our Head of Growth, you will own and scale the company’s growth engine across acquisition, retention, funnel optimization, creative strategy, and performance marketing. You’ll work closely with Leadership, Creative, and Retention teams to drive efficient customer acquisition, improve unit economics, and build scalable systems that support long-term growth.This role is ideal for a highly strategic and analytical growth leader who thrives on ownership, understands performance deeply, and wants the opportunity to help build a best-in-class growth organization inside a rapidly scaling DTC brand.What You’ll DoOwn company-wide growth performance across acquisition, retention, funnel efficiency, and profitable scaleDevelop and execute growth strategies across paid media, lifecycle marketing, landing pages, creative testing, and customer experienceLead and scale paid media performance across Meta, Google, YouTube, and emerging channelsBuild and maintain structured experimentation roadmaps across audiences, offers, funnels, landing pages, creative, and retention initiativesPartner closely with Creative to define testing priorities, brief high-performing concepts, and guide creative direction using performance insights and customer dataMonitor MER, CAC, LTV, contribution margin, retention performance, and other key growth metrics to drive informed decision makingIdentify and prioritize new growth opportunities across acquisition, conversion rate optimization, retention, and post-purchase experienceOwn growth reporting, dashboards, forecasting, and weekly performance reviews for leadershipBuild scalable systems, processes, and operational foundations that support continued company growthMust-Have Requirements6+ years of growth, performance marketing, or acquisition leadership experience within high-growth DTC brandsProven experience owning and scaling growth performance with accountability for MER, CAC, LTV, and profitabilityDeep expertise across paid media platforms including Meta and Google, with experience managing significant advertising budgetsStrong understanding of attribution, full-funnel strategy, subscription dynamics, lifecycle marketing, and retention performanceExperience partnering closely with Creative teams to drive performance through testing, iteration, and content strategyHighly analytical with strong strategic judgment and the ability to turn complex data into clear decisions and actionable insightsStrong leadership, communication, and cross-functional collaboration skillsComfortable operating independently in a fast-paced, high-growth remote environmentLife at Mars MenCompetitive Compensation – We offer a strong salary and benefits package, tailored to attract top talentRemote Work Environment – Our team is remote, offering full flexibility to work from homeAutonomy & Ownership – You’ll have the freedom to run your own systems and make real impactTime Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday offParental Leave – Generous paid parental leave for growing familiesHealth Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)$200 Annual Superpower MembershipGrowth & Development – We invest in your professional development with ongoing learning opportunities
Optionally, you can add more information later (benefits, pre-screening questions, etc.)