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3 months ago
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Requirements and responsibilities
Lead Organic Search StrategyOwn and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development.Balance strong technical and foundational SEO with bold, content-led growth initiatives.Drive Content Strategy & CreationOwn the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution.Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts.Develop a content ecosystem that supports both traditional search and AI-powered discovery.Lead AI-Driven Search Growth InnovationIdentify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows.Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity.Own Search & Content Opportunity ModelingConduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value.Partner Cross-FunctionallyWork closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans.Influence roadmaps, not just optimize after the fact.Own Performance & ResultsOwn daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders.Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes.Be the Search Thought LeaderStay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape.Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.Who You AreYou may be a strong fit if you:Have built and scaled organic search programs that drive meaningful business impactAre equally strong in content led growth and technical SEO foundationsHave hands on experience turning search opportunity into measurable adoption and conversionThink beyond traditional SEO and understand how AI and emerging discovery platforms are reshaping how people find informationAre comfortable influencing product, engineering, and content roadmaps rather than optimizing after launchHave built scalable content systems, not just individual articlesUse data fluently and can translate performance insights into decisive actionThrive in ambiguous, fast moving environments with high ownershipAre excited to help parents discover trusted answers and products in high intent momentsSalarySalary MIN: $110,000 MAX: $125,000 . This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors.Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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