Senior Manager/Head of Marketing - B2B
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Full-time
Compensation
USD140k - 148k/year
Posted about 3 years ago
Responsibilities
Springboard is redefining professional education through immersive, online courses in cutting-edge fields like data, design, and software engineering. Our self-paced, online offerings give anyone, anywhere access to world-class learning resources with an emphasis on project-based learning, industry-relevant curriculum, and tangible outcomes. Spanning direct-to-consumer, University Partnerships, and Springboard for Business, we're ultimately human-centric: each student has 1:1 support from industry-expert mentors, student advisors, and career coaches, with access to our peer and alumni communities.
As the B2B Marketing Lead, you will be responsible for leading all marketing activities for our B2B segment. This is a dynamic role that bridges the gap between strategy and execution, giving you the opportunity to drive brand awareness, generate sales opportunities, and support actual product use by our clients' employees. To fulfill the role, we are seeking a highly skilled and motivated marketing lead with expertise in content generation, content marketing, sales enablement, and demand generation strategies.
Responsibilities:
- Develop, implement, and manage marketing strategies that align with our business objectives and drive our B2B segment growth among enterprise clients.
- Collaborate with the central marketing team to ensure brand consistency and achieve marketing goals.
- Collaborate with other B2B leaders to define / refine audience segmentation and reach those targeted audiences in data-driven marketing campaigns
- Drive to insights that improve lead generation, conversion, and engagement marketing programs
- Generate high-quality sales opportunities through targeted marketing campaigns, ensuring our message resonates with potential clients.
- Support customer success efforts by developing resources and campaigns that encourage active product usage.
- Monitor, analyze, and report on marketing initiatives' performance, using data to guide strategy and decision-making.
- Stay updated with the latest industry trends and use insights to drive marketing innovation.
- Manage the marketing budget effectively, allocating resources for maximum ROI.