Senior Product Marketing Manager at Close | Torre
Senior Product Marketing Manager
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Senior Product Marketing Manager

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Full-time

Legal agreement: Employment

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

location_on
Remote (anywhere)
Posted over 6 years ago

Responsibilities

• Product marketing impact on new trial signups (On-site testing and website updates, email marketing campaigns, increase inquiries from software review and industry sites) • Product adoption (free to paid + user activation within app) • Product launch/update success metrics (per launch) • Develop messaging, positioning, and competitive differentiation of our products in the SaaS/sales market. Own all on-site messaging. Devise the go-to-market strategy for all product launches and feature updates. Oversee the tactical execution of each GTM strategy. • Stay on top of the latest trends and tech advancements in the sales and CRM space. Communicate these learnings across the organization, including to our Product, Customer Success, and Development teams. • Identify new verticals and areas for business and product expansion. Champion all marketing efforts that relate to these growth initiatives.
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