Product Marketing Manager at Smile.io | Torre
Product Marketing Manager
trending_up Invest in Torre
Smile.io

Product Marketing Manager

Smile.io
Posted by
Manuela Vargas Jaramillo
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Full-time

Legal agreement: To be defined

Compensation
USD60k - 75k/year
Non-negotiable
location_on
Remote (anywhere)
Posted almost 6 years ago

Responsibilities

• Deeply understand how to scope and execute marketing strategies needed to reach different customer segments (both current and potential customers) • Talk regularly to users and prospects and work with our Data Team for qualitative and quantitative insights that inform your work (content, messaging, positioning etc.) • Advocate for our existing and prospective users, be informed about our competitive landscape and become the go-to expert to help shape the product roadmap and strategy • Develop product positioning and messaging informed by user research, market insights, and product understanding. • Work closely with a range of cross-functional teams to develop go-to-market strategy and drive launches for our product • Work with the Finance and Product teams to set pricing that aligns to the product value proposition • Track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis.
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