Posted about 1 year ago
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Responsibilities
Part Time - 1 Story/Week
The Role:
You won’t just find stories—you’ll hunt them down, refine them, and set them free into the wild where they can inspire, delight, and connect. As our Brand Storytelling Manager, you’ll be part investigative journalist, part creative producer, and part emotional architect. You’ll discover the human moments that make Poplin more than a laundry service, then turn them into content that earns us not just respect but love.
What You’ll Do:
* Play Story Detective: Explore customer reviews, LP Facebook groups, concierge team notes, surveys, and conduct direct interviews with Poplin employees, customers, and Laundry Pros to uncover the everyday magic within the Poplin community.
* Craft and Package: Use AI tools and your own creativity to transform raw stories into compelling assets—blog posts, social media clips, in-app moments, and more.
* Distribute Widely: Ensure stories are seen, shared, and felt across all channels—poplin.co, social media, email, and inside our app.
* Set the Rhythm: Deliver one high-quality story per week that becomes part of our company’s heartbeat.
* Collaborate Across Teams: Partner with Product and Concierge teams to surface the richest stories and present them authentically.
* Guard the Brand: Ensure every story reinforces Poplin’s voice—warm, human, kind, and rooted in personal connection.
Here’s How You’ll Leave Your Mark:
* Emotional Connector: Create moments that make people laugh, cry, and care about Poplin.
* Love Builder: Help transform Poplin from a respected brand into a loved one.
* Culture Amplifier: Capture and share the best of our community internally and externally, ensuring everyone feels part of something bigger.
* Creative Spark: Push the boundaries of what brand storytelling looks like in our space.
What You’ll Bring to the Table:
* Story Hunting Skills: Ability to identify great stories in data, conversations, or social chatter.
* Creative Production Chops: Capable of turning ideas into polished, shareable assets using AI tools, strong writing skills, and a good visual sense.
* Marketing Instinct: Understanding of how stories can drive engagement, loyalty, and brand love.
* Empathy Radar: Ability to capture human moments authentically and relatably.
* Self-Starter Energy: Capacity to run with this role with minimal oversight, experimenting and iterating as needed.
Why You’ll Love Working with Us:
* Early Impact: Shape how the world feels about Poplin from the inside out.
* Creative Freedom: Freedom to experiment, surprise, and push boundaries.
* Mission-Driven Team: Passion for making life better for our customers and LPs—and telling their stories.
* Endless Opportunity: As the brand grows, so will your role.
Location:
Remote.
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