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Posted 9 months ago
Requirements and responsibilities
1. Strategy & Planning
* Research market trends, competitors, and target audience.
* Develop a social media marketing strategy and content plan.
* Define brand tone of voice and positioning.
* Set clear advertising goals, including traffic, leads, sales, and engagement.
2. Content Creation & Management
* Create and publish engaging content, such as posts, stories, reels, videos, and blogs.
* Ensure visual consistency and brand aesthetics.
* Write captions, ad copy, and scripts for video content.
* Manage influencer collaborations and brand partnerships.
3. Community Management
* Engage with followers by replying to comments and messages.
* Build trust and loyalty through consistent communication.
* Manage feedback and handle reputation issues.
4. Paid Advertising (Targeting)
* Set up and manage ad campaigns on Meta Ads, TikTok Ads, Google Ads, and other platforms.
* Define and segment target audiences.
* Create and test ad creatives, including banners, videos, and carousels.
* Optimize campaigns to lower cost per click (CPC), cost per lead (CPL), or cost per acquisition (CPA).
* Run retargeting campaigns for warm audiences.
5. Analytics & Reporting
* Track key performance indicators (KPIs), such as reach, engagement rate, follower growth, conversions, and ROAS.
* Conduct A/B testing for ads and content formats.
* Prepare performance reports and suggest improvements.
6. Growth & Development
* Scale successful ad campaigns.
* Explore new platforms, trends, and features, including TikTok trends and Reels.
* Test collaborations, contests, and interactive formats to increase reach.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)