Product Marketing Manager at Zeller | Torre
Product Marketing Manager
trending_up Invest in Torre
Zeller

Product Marketing Manager

Zeller
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Full-time

Legal agreement: To be defined

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

location_on
Melbourne
Posted over 2 years ago

Responsibilities

- Zeller is a fast-growing Australian scale-up reimagining business banking and payments. - The company is backed by leading VCs and brings together a global team of passionate payment and tech industry professionals. - Zeller has an exciting roadmap of innovative new products under development and is building a high-performing team to take on outdated banking solutions. Zeller is seeking a hands-on and growth-focused Product Marketing Manager to bridge the gap between Marketing and Product teams, deploy optimal positioning, and market, cross-sell, and grow adoption of Zeller products to a diverse and growing segment of Australian business owners. The successful candidate will be responsible for developing product positioning, leading go-to-market planning and launch marketing, partnering with various stakeholders to build acquisition and x-sell campaigns, delivering merchant insights, and more. The ideal candidate will have 3+ years of experience in a product marketing or go-to-market capacity at a multi-product software/SaaS company, a growth mindset, and substantial project and time management skills. Previous experience in the fintech, finance, or banking industry is a plus. Responsibilities: - Develop product positioning, value propositions, and benefits messaging across all Zeller products. - Lead go-to-market planning and launch marketing for all product and feature releases. - Partner with various stakeholders to build acquisition, lifecycle, and x-sell campaigns. - Work with Product Managers to understand product analytics and identify new opportunities and channels to x-sell and promote products. - Deliver merchant insights through surveys and other channels. - Collaborate with in-house Design teams to develop product marketing and campaign assets. - Track product adoption performance and optimize for growth through continuous testing. - Review local competitor products and marketing to identify the optimal product positioning Zeller should be targeting. - Support cross-functional Growth team initiatives.
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