Campaign Manager (Paid Social)
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Full-time
Compensation
USD60k - 75k/year
Posted about 3 years ago
Responsibilities
AdParlor is one of the longest standing badged Meta Partners, partnering with brands ranging from multi-billion dollar companies to digital disruptors. They hold strategic partnerships with Meta, TikTok, Google, Snapchat, Pinterest, Twitter, and LinkedIn. As a subsidiary of Fluent, the nation’s largest performance marketing company (NASDAQ:FLNT), they offer unparalleled stability.
The job involves owning the success of the campaigns you manage, working alongside the Account Team to ensure a top-notch client experience. You will be responsible for trafficking, set-up, launching, measuring, and optimizing advertising campaigns on various platforms. You will also assist in the media strategy development with complete control of tactical execution of campaign. You will work closely with Account Team to deliver strategic insights and actionable recommendations on weekly, monthly, and quarterly business reviews.
Responsibilities:
- Own the success of the campaigns you manage, working alongside the Account Team to ensure a top-notch client experience.
- Serve as the internal and external expert on the Account Team responsible for trafficking, set-up, launching, measuring, and optimizing advertising campaigns on various platforms.
- Assist in the media strategy development with complete control of tactical execution of campaign.
- Work closely with Account Team to deliver strategic insights and actionable recommendations on weekly, monthly, and quarterly business reviews.
- Proactively provide clients with in-depth campaign-level insights via day-to-day communication and/or during weekly performance calls.
- Partner with the Account Team to pinpoint and recommend growth and testing opportunities that align with client KPIs.
- Coordinate with internal teams to inform improvements and support various needs including marketing, creative, finance, etc.
- Stay on top of all best practices for measurement, ad creation and targeting and platforms.