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Posted 8 months ago
Requirements and responsibilities
What You’ll Do
Marketing Operations
* Monitor data integrity across marketing and sales systems.
* Support lead routing and enrichment workflows.
* Maintain segmentation lists for campaigns, ABM plays, and reporting.
* Track and report on campaign engagement and impact.
* Implement and integrate technical solutions across marketing and sales tech stacks (CRM, MAP, analytics tools).
* Develop and manage API connections between platforms for seamless data flow and automation.
* Leverage AI and LLM-powered tools for data enrichment, personalization, and campaign optimization.
Account-Based Marketing (ABM)
* Maintain and update target account lists in ABM platforms.
* Enrich account and contact data with firmographics, technographics, and intent signals.
* Build and launch multi-touch ABM campaigns (email nurtures, display, LinkedIn, retargeting).
* Coordinate ad creative, copy, and personalization with content and design teams.
* Create personalized landing pages or microsites for specific accounts or industries.
* Track ABM campaign engagement, account progression, and pipeline impact.
* Experiment with AI-driven segmentation, personalization, and content generation to scale ABM programs.
Paid Media
* Launch, monitor, and manage paid media campaigns on various platforms.
* Report on campaign results, budget pacing, and optimization opportunities.
* Continuously optimize campaigns by adjusting targeting, bids, budgets, and creative based on KPIs such as CTR, CPL, and conversion rates.
* Identify new paid media opportunities, including untapped audience segments, channels, or ad formats.
* Collaborate with design and content teams to iterate on creative assets and messaging for better ad performance.
* Incorporate AI-based predictive analytics and audience modeling to improve targeting and ROI.
What We’re Looking For
* 3–5 years of B2B marketing experience, ideally in marketing operations, ABM, or demand generation.
* Proven ability to manage multiple projects with tight deadlines while maintaining attention to detail.
* Strong analytical mindset with proficiency in spreadsheets, dashboards, and performance reporting.
* Hands-on experience with marketing and sales platforms (HubSpot, Marketo, Salesforce) and ability to work with diverse data sources (analytics, intent data, enrichment tools).
* Experience with paid media campaign setup and optimization (Google Ads, Meta Ads, LinkedIn, etc.).
* Familiarity with web personalization, A/B testing, and conversion rate optimization tools.
* Proficiency in marketing automation and workflow tools such as Zapier and data enrichment platforms.
* Experience implementing AI and LLM-powered solutions for marketing operations and personalization.
* Experience integrating marketing tech stacks, including API-based data connections between platforms.
* Hands-on experience with ABM platforms (Demandbase, 6sense, Terminus) and account journey tracking.
* Ability to build advanced reporting dashboards and apply attribution modeling to measure pipeline impact.
* Strong collaboration skills with experience working across sales, design, and content teams.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)