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Requirements and responsibilities
We are currently redesigning PaceMate.com and are seeking an experienced freelance web designer to bring a much higher level of strategy, polish, and sophistication to the project.About the Project:PaceMate is looking for a seasoned freelance web designer to take ownership of the visual design direction for our new website under tight timelines.We are not looking for a developer. We need a senior digital designer with deep experience designing modern, high-performing websites for technology-forward companies, SaaS organizations, healthcare technology companies, and B2B enterprise brands.The ideal designer will be able to quickly step into an active redesign project, assess current creative direction, elevate the visual experience, and deliver polished, approval-ready website designs and reusable design components.What You’ll Do:The designer selected will be responsible for creating high-quality website design concepts and final design deliverables for the new PaceMate.com experience.Responsibilities may include:Review existing homepage and website redesign concepts and identify opportunities for improvementDevelop a stronger visual design direction for PaceMate.comDesign an elevated, modern, enterprise-ready homepage experienceCreate page design templates for key website sections, which may include: HomepagePlatform / solution pagesProduct or feature pagesCustomer / outcomes pagesResource or blog landing pagesAbout / company pagesConversion-focused landing pagesCreate visual systems and reusable design components to support the full website buildTranslate brand guidelines into a sophisticated digital experienceDesign with B2B healthcare buyers in mind, including: health system executiveselectrophysiologistscardiac device cliniciansclinical operations stakeholdersCollaborate with PaceMate’s marketing team and website technology development partner to ensure developers are properly applying new design to build componentsDeliver presentation-ready design files for stakeholder review and approvalProvide design direction that the web development team can execute cleanlyKey Deliverables:Final deliverables to include:Approved homepage design conceptApproved interior page design conceptsWebsite design system / component libraryDesign direction for typography, spacing, imagery, iconography, and UI componentsResponsive design guidance for desktop and mobileAnnotated design files or visual notes for developersExported PDF designs for leadership review and approvalSource files in Figma, Adobe XD, Sketch, or Adobe Creative SuiteFinal design assets and components ready for handoff to the development teamWhat We’re Looking For:We need someone who can help PaceMate’s website feel like the category-leading healthcare technology company we are.You should be able to bring:Excellent design taste as demonstrated by portfolio examplesStrong digital design instinctsHealthcare or SaaS fluencyClear rationale for your design decisionsThe ability to balance design polish with business goalsSpeed and flexibility in a high-priority projectRequired Experience7+ years of professional digital design or web design experienceStrong portfolio of modern B2B website design workDemonstrated experience designing websites for: SaaS companieshealthcare technology companiesmedtech companiesenterprise technology companiesor other complex B2B organizationsAbility to design strategic, sophisticated, conversion-oriented website experiencesStrong understanding of website UX principles, even though this is primarily a visual design roleExperience designing for multiple buyer personas and complex productsAbility to create polished executive-facing design presentationsComfort working quickly and independently in a fast-moving project environmentStrongly PreferredExperience designing for healthcare or life sciences companiesExperience with enterprise SaaS website redesignsFamiliarity with B2B demand generation and conversion-focused page designExperience designing websites for audiences that include clinical, technical, and executive stakeholdersExperience collaborating with external website development agenciesStrong eye for modern UI, clean information hierarchy, and premium brand presentationPortfolio Requirements:A detailed portfolio is required.Please include examples of:Full website redesigns of B2B healthcare SaaS or technology websitesHomepage designsHealthcare, digital health, and/or life sciences websites, if availableDesign systems or component librariesBefore/after redesign examples, if possible***Applicants who only show general branding, print design, or social media work without strong website design examples will not be considered.We’re a fully remote company built on compassion, innovation, and teamwork. Here, you’ll find flexibility, opportunity, and a people-first culture that values both excellence and balance.
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