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Posted 4 months ago
Requirements and responsibilities
About the RoleBoldin helps people make confident, life-changing financial decisions. Content is one of the primary ways people discover us, learn from us, and build trust with us over time.The Senior Content Strategist/Editorial Lead plays a critical role in ensuring Boldin’s content is clear, helpful, current, and discoverable—across newsletters, search, AI-driven discovery, and in support of video, social, and email. This role sits at the intersection of editorial quality, SEO / Everywhere Search, and user education.This is a fully remote position.Key Responsibilities:Own weekly newsletters for 3-4 different personasCurate content for, write, edit, and publish newsletters that educate, inspire, engage, and build habits, improving open rates, click-through, and long-term subscriber engagementMaintain and optimize our library of over 1,400 articlesEnsure accuracy and freshness of all published contentAdd or refresh on page factors like snippets, internal and external links, video, meta data, etc.. to increase discoverabilityEdit to improve SEO and search everywhere factorsCreate a content calendar and publish new content weeklyIdentify keyword opportunitiesWrite articles, guides, explainers, and educational content for existing usersInspire users with articles to help them actualize their dreams and live their best livesSupport content across channelsConsult on scripts and copy for video, social, emails, product surfaces, and educationHelp ensure content consistency across formats and teamsKPIS + TargetsGrowth in SEO arrivalsGrowth in AI-driven arrivals and successful discoveryNewsletter open rates, click-through rates, and retentionEffective content support for social, video, and email effortsImproved performance of refreshed and updated contentQualifications:You’re a strong writer and editor with a deep understanding of personal finance and a passion for helping people make better decisions about their lives—not just their money.You likely:Have strong personal finance knowledge and enjoy staying current on financial rules and best practicesCare deeply about accuracy, nuance, and consumer trustBelieve financial planning is about more than numbers—it’s about confidence, freedom, and self-actualizationAre interested in self-improvement, habit-building, and helping people align money with meaningThink about content as a product with measurable impactAre curious about how people discover information today—and how that’s evolvingRequirements:3+ years of experience in content, editorial, or content marketing rolesStrong understanding of personal finance (retirement planning, investing, taxes, Social Security, etc.)CFP® certification strongly preferred (or active pursuit of certification)Advanced knowledge of SEO and Everywhere Search, including:On-page optimizationContent structuring for AI discoverySearch intent and user behaviorProven experience writing for a consumer audienceExperience owning or contributing to newsletters and performance metricsExcellent writing, editing, and proofreading skillsAbility to collaborate across teams and formatsComfort balancing editorial judgment with performance dataPrudent use of AI for content creationSalary Range$125,000 - $165,000This position offers a competitive salary between $125,000 and $165,000, depending upon experience and qualifications. Salary may vary by location based on factors, including the cost of living. We are committed to paying our employees fairly and providing opportunities for professional growth and development.
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