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Who We AreTrue Fit is the retail industry's leading consumer experience platform. The company is led by an experienced team of executives and leaders from fashion, retail, ecommerce, and big data, plus it is backed by top investors. Our solution is leveraged by apparel and footwear retailers to decode fit & size and connect shoppers with the styles they will love. We have organized and connected the broadest footwear, apparel, and consumer data in the world to provide best-in-class recommendations for the world’s biggest brands and products. The tool unites social, general and personalized fit guidance into one cohesive experience to drive shopper confidence and loyalty.True Fit is the leading AI-powered fit and personalization platform for fashion and retail. Our technology helps shoppers find the right fit with confidence—and helps retailers increase conversion, reduce returns, and drive lifetime value.As we expand beyond fit into agentic shopping, conversational commerce, and fashion intelligence, demand generation is becoming a core growth engine. We’re looking for a hands-on Demand Gen leader to own pipeline creation across our B2B SaaS business.The RoleAs Manager, Demand Generation, you will own and operate True Fit’s B2B demand engine end-to-end—from strategy to execution to measurement.You’ll be responsible for:Driving qualified pipeline and bookingsOrchestrating multi-channel demand programsPartnering closely with Sales, RevOps, Product Marketing, and Exec LeadershipBuilding a scalable, data-driven demand motion that supports both mid-market and enterprise retail buyers.You’ll combine strategic thinking with hands-on execution, especially in the first phase of the role.What You’ll OwnDemand Strategy & PipelineDevelop and execute the B2B demand generation strategy aligned to revenue targetsOwn MQL, SQL, pipeline, and CAC goalsBuild programs that support longer enterprise sales cycles and multi-stakeholder buying groupsTranslate company objectives into quarterly demand plans and forecastsChannel OwnershipPaid media (LinkedIn, Google, ABM platforms, retargeting)Lifecycle & email marketing (nurture, re-engagement, product-led signals)Content-driven demand in partnership with Product Marketing and content teamsSupport Promotion of Events & field marketing (NRF, Shoptalk, invite-only dinners, executive roundtables)Website conversion optimization in partnership with UX/CreativeSales AlignmentPartner deeply with Sales and RevOps on:Lead quality and routingFunnel conversion optimizationAccount-based motions for strategic retailersBuild enablement feedback loops to continuously improve pipeline qualityAnalytics & OptimizationOwn demand reporting and dashboards (HubSpot, Looker, GA4, attribution tools)Track performance across the funnel: traffic → MQL → SQL → pipeline → bookingsRun continuous experiments to improve conversion, velocity, and efficiencyMake clear recommendations on where to invest, scale, or cutTeam & Scale (Senior Manager Scope)Help define the future demand gen org structurePotentially manage agencies and/or junior marketersInfluence hiring and tooling decisions as the function scalesWhat We’re Looking ForRequired Experience5–9+ years in B2B SaaS demand generation (title flexible based on scope)Proven track record of driving pipeline and revenue, not just leadsExperience marketing to mid-market and/or enterprise buyersStrong command of:Paid demand channelsMarketing automation (HubSpot strongly preferred)Salesforce and RevOps collaborationComfortable owning both strategy and executionStrong PlusExperience in retail, ecommerce, martech, adtech, or AI platformsExposure to ABM or named-account selling motionsExperience supporting sales-led and hybrid product-led motionsFamiliarity with retail buying cycles and complex stakeholder groupsWhat Success Looks LikeA predictable, scalable pipeline engineClear visibility into what’s driving growth—and what’s notStrong trust and alignment with Sales leadershipDemand programs that evolve as True Fit expands into AI-driven shopping and fashion intelligenceWhy This Role Is CompellingHigh ownership, high impact role at a pivotal growth stageOpportunity to shape demand strategy as True Fit expands into agentic commerceDirect exposure to executive leadership and company strategyRoom to grow into a Director-level role as the business scalesWhy True Fit?One size does not fit all in what you wear or your True Fit career. Everyone here has the opportunity to push their professional boundaries while balancing personal ambitions.We believe that how we dress is an expression of who we are and the confidence we feel. We work to help all team members experience an inclusive, diverse and accepting work environment, so you can be True To You.True Fit is committed to designing benefits packages that are competitive, practical and encourage a healthy work-life balance. Our total benefits support employees’ current true selves, inspire future goals and support their journey upward. At True Fit you’ll enjoy all the usual health and wellness benefits you’d expect, including access to an Employee Assistance Program, a Day Off For Your Birthday and a paid four-week Sabbatical leave every five years of service (plus a monetary bonus to help fund your adventure)!Do you not meet every requirement? At True Fit, diversity amongst our leadership and individual contributor roles is regarded as a Key Performance Indicator and ingredient to our success. Our Diversity, Equity, Inclusion and Belonging (DEIB) principles are at the heart of daily decision-making processes for recruiting and promotions. If you’re excited about the role but your past experience doesn’t align “perfectly” with the job description details, we encourage you to apply anyway. You may be the right candidate for this or other roles - another way that you can be your TRUE you!
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