• Plan and execute product/solution marketing strategy including product content, positioning, messaging, core benefits, competitive differentiators, and clear and memorable value proposition with focus on value - not features - that drive insights, action and results
• Understand the competitive landscape—be an expert on our competition and how they are positioned
• Create & update product materials, website content, and tools necessary to help customers make educated purchasing decisions around Truveris’s product suite, including brochures, datasheets, product guides, videos, e.g., thought leadership, testimonials, etc.; strategically place materials across multiple channels (web, social, direct, etc.) to drive increased demand
• Collaborate closely with Product & Operations teams to gather quantifiable results for case studies and proof points to share across media, create and implement product launch communications and rollout plans, and enhance clients’ understanding of utilizing our products
• Act as voice of the customer within the organization to provide knowledge and relevance for all product/solution activities; be the expert on our buyers, and drive changes to Sales & Marketing processes Design & conduct trainings for various internal and external stakeholders; create scripts for demos and talking points for Sales in presentations
• Procure activity reports, e.g., to measure engagement/behavior, and feed them back into segmentation, product development, and engagement strategies
