Workster is recruiting a Head of Product Marketing to lead product marketing for our iGaming portfolio. This is a remote, full-time position with the opportunity to shape go-to-market strategy, own product positioning across markets, and lead a small, cross-functional team. The role requires a strategic, data-driven product marketing leader with deep understanding of player journeys, acquisition and retention levers, and experience working with product, growth, commercial and creative partners in a regulated gaming environment.Your RoleDefine and execute the global product marketing strategy for the iGaming product suite, aligning roadmaps, launches and lifecycle campaigns with business goalsOwn product positioning, messaging and value propositions tailored to multiple regulated markets and player segmentsLead and mentor a small product marketing team; set priorities, provide coaching and foster a collaborative, high-performance culturePlan and manage product launches end-to-end, coordinating with product management, growth, CRM, creative and legal/compliance to ensure timely, compliant executionDevelop go-to-market playbooks, enablement materials and sales/partner resources to drive adoption and commercial outcomesUse quantitative and qualitative insights (player analytics, A/B testing, user research) to shape messaging, feature prioritisation and campaign optimisationDefine KPIs for product marketing initiatives, monitor performance, and report on impact to senior stakeholders with actionable recommendationsCollaborate with regulatory, compliance and responsible gambling teams to ensure all product marketing activity meets local requirements and company policiesRepresent product marketing in cross-functional forums and contribute to broader product and commercial strategyYour QualificationsProven experience (5+ years) in product marketing, growth marketing or product management within iGaming, gambling or adjacent digital entertainment sectorsDemonstrable track record of launching product features and campaigns that drove measurable acquisition, engagement or revenue impactStrong commercial and analytical skills; comfortable working with data, experimentation frameworks and analytics toolsExcellent written and verbal communication skills with experience creating positioning, sales enablement and consumer-facing copyExperience managing or mentoring a small team and working effectively with cross-functional stakeholdersKnowledge of regulatory and compliance constraints in multiple jurisdictions and a commitment to responsible gambling principlesHighly organised, proactive and able to prioritise in a fast-moving environmentFluent English; additional European languages are advantageousEligible to work remotely in the country of employment and able to collaborate across CET-aligned hoursThe OfferRemote-first, full-time role with a competitive salary and performance-linked bonus potentialGenerous annual leave allowance and flexible working arrangements to support work–life balanceProfessional development budget, training and opportunities to attend industry events and conferencesEquipment and home-office allowance to ensure a productive remote working setupComprehensive benefits package in line with local employment practices where applicableCollaborative, diverse and inclusive culture with regular team events and cross-functional initiativesOpportunity to lead a high-impact function and influence product direction at scale
about 2 months ago