Senior Creative Strategist — Supplements & eHealth:
- We are hiring a full-time Senior Creative Strategist with proven experience creating and scaling paid social ads for supplement, wellness, and eHealth e-commerce brands.
- You will work directly with three highly experienced video editors and take full ownership of the creative strategy.
- Your role is to research the market, develop strong ad concepts, write detailed briefs, analyze performance, and continuously produce and iterate on winning creatives.
Responsibilities:
- Develop creative strategies for Meta ads across TOF, MOF, and BOF.
- Research competitors, customer pain points, desires, objections, reviews, and market trends.
- Create detailed briefs, hooks, scripts, angles, visual directions, and references.
- Manage and provide clear direction to three video editors.
- Analyze ad performance and identify why creatives are winning or failing.
- Create new concepts and strong iterations of existing winners.
- Review completed ads and ensure they meet a high standard before launch.
- Maintain a consistent pipeline of high-quality creatives.
Requirements:
- Several years of proven creative strategy experience.
- Strong experience with supplement, health, wellness, or eHealth DTC brands.
- Deep understanding of direct-response marketing and consumer psychology.
- Proven experience creating profitable Meta ads.
- Ability to understand CPA, ROAS, spend, hook rate, retention, and conversion data.
- Strong copywriting, research, and creative briefing skills.
- Experience managing video editors or a creative team.
- Knowledge of supplement and health advertising compliance.
- Excellent English and strong attention to detail.
- Must be available full time.
Performance Expectations:
- This is a performance-driven role.
- We need someone who can consistently turn research and advertising data into creatives capable of scaling profitably.
