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about 1 month ago
Requirements and responsibilities
Marketing Operations AssistantThe connective tissue behind a high-output marketing operation.Department: MarketingReports To: Marketing Operations LeadLocation: RemoteType: Full-timeAbout Town Web and HeyGovTown Web and HeyGov are on a mission to modernize the way local governments serve their communities. We build websites, digital tools, and AI-powered software that make municipal Clerks’ lives easier and citizens’ experiences better.Our marketing team moves fast, runs lean, and expects every initiative to be tracked, executed, and reported on with discipline. This role exists to make sure nothing slips—and that the people driving our marketing have the operational support they need to stay focused on strategy and results.The RoleThis is not a passive administrative role. The Marketing Operations Assistant is the operational backbone of the marketing team—owning schedules, communications, logistics, vendor coordination, and project tracking so that our Marketing Manager and broader team can execute at a high level without losing time to friction.You will be the person who keeps everything moving: anticipating needs before they become urgent, managing details others would drop, and maintaining the systems that hold campaigns, conferences, and priorities together.How We WorkWe operate on structure, not chaos. Here’s what that looks like in practice:Plan ahead — Campaigns, events, and priorities are mapped with timelines and clear ownersOwn the details — Logistics, scheduling, vendor follow-ups, and deliverables don’t fall through cracksCommunicate clearly — Sales, leadership, contractors, and designers all stay alignedTrack everything — If it isn’t documented, it didn’t happenImprove continuously — Every process should be a little better next quarter than it was last quarterYour Key ResponsibilitiesOperations and Calendar SupportManage the Marketing Manager’s calendar, scheduling, and daily prioritiesDraft and send communications on behalf of the marketing teamPrepare agendas, meeting notes, and follow-up action itemsHandle correspondence with vendors, partners, and internal stakeholdersOrganize and maintain marketing documentation, SOPs, and file systemsConference and Trade Show CoordinationSupport planning and logistics for state and national municipal conferencesTrack timelines, compliance requirements, booth materials, and vendor deadlinesCoordinate travel arrangements and pre-event preparation for the teamCompile post-event notes, lead lists, and performance summariesCampaign and Project CoordinationMaintain marketing project calendars and production schedules in ClickUp or similar toolsTrack status of active campaigns and flag delays or blockers to the Marketing ManagerCoordinate asset handoffs between designers, copywriters, and external agenciesEnsure brand consistency in materials before publication or distributionVendor and Agency CoordinationManage day-to-day communication with printers, designers, and marketing contractorsTrack deliverable timelines and invoice statusMaintain vendor contact lists and relationship documentationReporting and Operations SupportPull and organize marketing performance data for weekly and monthly reportingMaintain dashboards and KPI tracking in project management and CRM systemsSupport alignment between marketing and sales by coordinating shared workflowsWhat You Are Not Responsible ForSetting overall marketing strategy or company visionOwning campaign outcomes or sales quotasOperating without accountability or structureThis is a support-through-execution role. Your success is measured by how well the team operates because of your presence.Are You a Fit?2–4 years of experience in an operations assistant, marketing coordinator, or operations roleProven ability to manage complex calendars, communications, and logistics across multiple stakeholdersExperience supporting a marketing, sales, or creative team is a strong plusHighly organized with exceptional documentation disciplineProactive and self-directed — you anticipate needs rather than wait to be toldClear, confident communicator in writing and verballyProficient in Google Workspace, project management tools (ClickUp, Asana, or similar), and CRM platformsComfortable in a B2G, SaaS, or structured service environmentAble to work U.S. Central Time hours from a remote locationBenefitsFully remote setup aligned with U.S. Central Time hoursPublic holidays and paid time offInternet and wellness stipendProfessional growth opportunitiesStructured, execution-focused team environment
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