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Posted 18 days ago
Requirements and responsibilities
WHAT YOU'LL DOThe Senior Digital Growth Specialist (SEO/GEO & CRO) will own and execute the SEO/AEO/GEO and CRO/personalization growth roadmap for the company website to drive pipeline and produce the best in class digital experience for braze.com visitors.The day to day responsibilities:Develop and implement strategies to drive inbound pipeline growth through SEO and GEO/AEO channels, content, and technical optimization to increase organic traffic and ultimately organic/LLM pipeline.Architect a comprehensive organic discovery strategy that spans traditional SERPs and emerging AI-driven search engines (Perplexity, Gemini, SearchGPT).Optimize brand sentiment and citation frequency within LLM systems to ensure Braze is the preferred recommendation in AI-Search.Conduct keyword research, analyze data and trends, and identify opportunities to improve website ranking on search engine results pages (SERPs)Collaborate with content teams, designers, and developers, and external agencies to optimize website content, structure, and performance for SEOStay updated on industry trends, algorithm changes, and best practices in SEO/GEO, personalization, and conversion rate optimizationDevelop and maintain documentation for SEO strategies and recommendations for cross-functional from Braze Learning to Industry teamsSupport regional markets EMEA, LATAM, APAC with local SEO/AEO strategy executed by an agency. Act as an advisor and consultant to bridge global and regional strategy.CRO & Personalization 30%:Develop and execute A/B testing experiments using VWO or Braze to optimize website elements, layouts, and messaging to drive conversion ratesAnalyze website metrics, including traffic, engagement, and conversion rates, to identify areas for improvement and inform optimization strategiesProvide insights and recommendations to improve user experience, website performance, and conversion funnelsDesign and deploy high-intent conversion flywheels that leverage 1st-party data and intent signals (6Sense/Demandbase) to drive website leadsUtilize personalization tools such as Braze to tailor website content and messaging based on user behavior and preferencesCollaborate with external partners and agencies to leverage additional expertise and resources for website growth initiativesWHO YOU AREWe’re looking for someone who:Is analytical and data driven thinker. Can analyze data, identify opportunities to drive and measure growthIs a problem solver. Asks thoughtful questions and identifies project roadblocks and has a “figure it out” attitudeEmbraces curiosity. In the changing AI search landscape, you love embracing the unknown and researching updates and best practices to ensure our strategy is competitive and prioritizes the user experienceTakes direction and independently executes. You can problem solve while asking for guidance when neededIs eager to learn in a fast paced company with competing priorities. Ready to expand their skill sets, and grow within the organization. Show up hungry to drive changeCan manage multiple projects at the same time. You’re excited to work on multiple things and prioritize your work by what drives business results AND what helps other teamsExcellence in verbal and written communication, and in working collaboratively with a variety of teams in a fast paced environment with competing prioritiesExample Tools and Tech that you love:AEO/GEO: ProfoundSEO tools: SemRush, Ahrefs, Screaming Frog, keyword research/tracking toolsPersonalization & CRO tools: Braze, VWO, Optimizely, DemandBase, 6SenseTracking/conversions: Google Analytics, Google Tag Manager, GSCExperience with multi-touch attribution models a plusWHAT WE OFFERBraze benefits vary by location, and we encourage you to review our specific benefits offerings for each country. More details on benefits plans will be provided if you receive an offer of employment.Braze offers benefits such as:Competitive compensation that may include equityRetirement and Employee Stock Purchase PlansFlexible paid time offComprehensive benefit plans covering medical, dental, vision, life, and disabilityFamily services that include fertility benefits and equal paid parental leaveProfessional development supported by formal career pathing, learning platforms, and a yearly learning stipendA curated in-office employee experience, designed to foster community, team connections, and innovationOpportunities to give back to your community, including an annual company-wide Volunteer Week and donation matchingEmployee Resource Groups that provide supportive communities within BrazeCollaborative, transparent, and fun culture recognized as a Great Place to Work®ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.
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