Requirements and responsibilities
We Don't Need a Creative Manager. We Need a Creative Director Who Turns Data Into Winning Ads and Builds the System That Scales.Creative DirectorMost creative leads review typos. You'll own the entire creative strategy—connecting Creative, CRO, and Media Buying into one loop that prints money.About Rescale MediaWe're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives.We've scaled from just drop shipping to a 40+ person team doing $1M+/month. Our goal? Multi 9-figures. And we're just getting started. 🌐 Learn more at rescale.mediaOur Core Values🧠 GENIUSES & OWNERS We partner with builders who think like founders. Not employees waiting to be told what to do—owners who see a problem and fix it.⚡ ITERATIONS > HOURS We don't measure success by time at your desk. We measure it by how fast you can test, learn, and improve. Ship it. Learn. Repeat.🎯 TRUTH OVER EGO We prioritize honesty and clarity, even when it's uncomfortable. No politics. No BS. Just data and results.The RoleAs Creative Director, you'll lead the entire creative department and build the strategic bridge between Creative, CRO, and Media Buying. You'll ensure every ad is built with conversion data in mind—not just creative intuition. You'll create the feedback loops that turn performance signals into better briefs, stronger concepts, and higher-converting ads.This isn't about reviewing work and giving vague feedback. It's about building a creative machine where strategy, execution, and performance data are one continuous loop.What You'll DoLead Creative StrategyOwn the creative strategy across all brands and campaignsDevelop creative frameworks, testing roadmaps, and concept pipelinesEnsure every creative is built with story strength, format fit, and conversion potential—not just polishElevate the quality bar beyond typos and surface-level QABuild the Creative-CRO-Media Buying LoopWork hand-in-hand with Media Buying and CRO teams dailyTranslate performance data (ROAS, CTR, hook rates, CVR) into actionable creative directionEnsure creative decisions and CRO decisions are driven by the same conversion signalsBuild alignment so action plans across all three functions move together—not separatelyLead and Develop the Creative TeamManage and mentor the creative team (strategists, editors, researchers)Provide real creative feedback—story, hook, angle, pacing, format—not just error-checkingBuild SOPs, feedback frameworks, and quality standards that scaleRun creative reviews and learning sessions that actually improve outputDrive PerformanceOwn creative performance metrics and report on what's workingBuild a system for identifying winning patterns and scaling themCreate feedback loops so learnings from ads flow back into future briefsContinuously optimize the creative process for speed, quality, and conversionWhat We're Looking For4+ years of experience in creative strategy, creative direction, or performance creative leadershipProven experience leading creative teams (not just individual contributor work)Deep understanding of direct response and performance advertisingExperience working closely with Media Buying and CRO functions—not in a siloStrong grasp of what makes ads convert: hooks, angles, story structure, pacing, format selectionData-driven approach—you use performance signals to guide creative decisionsAbility to give clear, actionable creative feedback that elevates workExperience building creative processes, SOPs, and feedback systems that scaleStrong communicator—you can align multiple teams around a shared visionExperience in e-commerce, DTC, or high-spend paid media environmentsBackground in both brand and performance creativeExperience scaling creative output while maintaining qualityYou've built the creative-to-performance feedback loop beforeUGC, VSL, and short-form video expertiseBonus Points:Background in AI-generated UGC, AI animations, or AI-assisted creative productionExperience as Creative Director at a performance creative agency (Evolve, VidTao, Raindrop, etc.)This Role Is NOT For...We're being direct because we respect your time:People who only know brand creative but don't understand performance and conversionThose who give vague feedback like "make it pop" instead of actionable directionAnyone who works in a silo and doesn't collaborate with Media Buying and CROPeople who only catch typos but can't evaluate story strength or conversion potentialThose who manage tasks but don't lead strategyCreative leaders who resist using data to inform creative decisionsBenefitsCompensation & Benefits💰 Monthly Salary: $5,000 - $8,000/monthPlus:Remote-first environmentWork with a team of A-players who actually give a damnDirect founder access—no layers of bureaucracyReal ownership of the entire creative functionOur Hiring ProcessWe don't waste time—yours or ours. Here's how it works:Step 1: Application (You're here!)Step 2: Initial Interview with CHROStep 3: Internal Assessment by RescaleStep 4: WhatsApp update for next stepsStep 5: Signing of Independent Contractor and NDAStep 6: Onboarding and TrainingTotal timeline: 1 week from application to offer.P.S. We're not looking for a creative manager who reviews work. We're looking for a creative leader who builds the system that turns data into winning ads. If you've connected Creative, CRO, and Media Buying before—and want to do it again at scale—we should talk.P.P.S. If you're reading this far, you're already more thorough than 90% of applicants. That's exactly who we want.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)