You will scale B2B growth by integrating AI workflows and strategic product storytelling.
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Freelance
Recurrent
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4 days ago
Responsibilities
A B2B technology company is looking for a Product Growth Specialist to build its presence within its target audience and turn that presence into meaningful pipeline.This is a hands-on role at the intersection of growth marketing, content, AI, and product.What you’ll be doing:📈 Build and grow presence across LinkedIn, Reddit and relevant B2B communities✍️ Create content, product demos, videos, webinars and sales collateral🔍 Track analytics and identify opportunities to improve website conversion🤖 Build and experiment with AI workflows, agents, semantic models and automations🧪 Test products from a real user’s perspective and validate data, outputs and workflows🕵️ Research competitors and develop competitive insights🤝 Work closely with Customer Success to understand real customer use casesWhat they’re looking for:Proven experience growing a B2B channel with measurable resultsContent that has contributed to leads, signups or demo requestsStrong written and spoken English, with confidence on cameraHands-on experience building with AI — beyond everyday use of ChatGPT or CopilotA strong tester’s mindset — someone who questions data, challenges outputs and looks for what can breakAbility to clearly document issues and communicate findingsRole details: Remote • Full-time contractor • Reports to CEOTo apply: Send your CV and relevant work/examples to hr@thetopsoil.co