For companies:
For professionals:
For everyone:
For developers:
Responsibilities
ABOUT THE ROLEDescript is at an inflection point. We have 50M+ users, genuine product-market fit, and a real opportunity to move upmarket—converting high-fit self-serve users into consolidated enterprise contracts and going after the accounts that belong in our pipeline. As Head of Enterprise Marketing, you'll own that motion end-to-end.This is a builder role for someone who's done it before: someone who can meticulously understand what's driving inbound interest, identify which accounts to go after and why, and design the campaigns, lifecycle plays, and conversion experiments to bring them in. You'll co-own upmarket pipeline with Sales, partner with Product on the self-serve-to-enterprise conversion motion, and partner with our in-house Growth/Paid team and RevOps to make sure the whole system is instrumented and accountable.The raw materials are here—a passionate user community, a strong product, and a large market. This hire shapes what we do with them upmarket.WHAT YOU'LL DOPipeline Strategy & ExecutionCo-own upmarket pipeline targets with Sales, with shared accountability for sourced and influenced pipelineBuild and execute an enterprise demand playbook: ICP definition, target account selection, channel mix, offer strategy, and campaign design and executionDevelop a vertical prioritization framework: define which industries and enterprise segments to pursue, in what order, and with what messageDesign account-based programs with messaging and experiences calibrated to high-fit accountsOwn and maintain an annual marketing calendar that aligns campaign activity to business milestones, seasonal growth opportunities, and pipeline targetsSource and manage contract and agency resources as neededSelf-Serve to Enterprise ConversionPartner with Product and Sales to identify high-fit self-serve buyers and design conversion experiments that move them toward consolidated contractsBuild lifecycle plays that nurture individual users into team and enterprise buyersDevelop and iterate on the plays, offers, and sequences that convert product-qualified accounts into pipelinePerformance & MeasurementMeticulously track which channels, plays, and offers are driving inbound interest and conversions, and use that intelligence to sharpen programs continuouslyBuild AI-first marketing ops and measurement frameworks that give the team real visibility into what's workingReport regularly on pipeline contribution, channel efficiency, and program performanceSales & Cross-functional PartnershipPartner daily with Sales on account priorities, ABM strategy, and pipeline reviewsBrief and align with the in-house paid advertising team on enterprise-targeted campaignsCo-own enterprise lifecycle with RevOps, ensuring accountability is clear and programs are coordinatedOwn the strategy for high-touch deal acceleration programs—things like executive roundtables and leadership-level events—partnering with Field Marketing on executionContribute to enterprise pricing and packaging strategy alongside Product and Sales, with an eye toward what moves deals forward and expands accountsWHAT YOU BRINGMinimum Qualifications8+ years of B2B marketing experience, with at least 3 years building or scaling an upmarket or enterprise demand motionExperience at a PLG or product-led company—you understand the self-serve-to-enterprise conversion motion and have driven itConsumer-to-B2B crossover experience; you know how to market to users who are also buyersStrong analytical skills and a track record of building measurement frameworks that actually get usedExperience co-owning pipeline targets with Sales in an accountable, collaborative wayPreferred QualificationsDeep familiarity with modern ABM tooling and CRM/MAP integrationExperience building, or deeply partnering with, AI-native marketing ops and workflowsBackground in SaaS, media tech, or creative toolingDemonstrated ability to design and run conversion experiments across PLG funnelsSUCCESS IN THIS ROLEWithin your first 12 months, you will:Launch Descript's enterprise demand motion, with a defined ICP, target account list, vertical prioritization framework, and multi-channel playbookCo-own and hit upmarket pipeline targets in partnership with SalesBuild upon the existing self-serve-to-enterprise conversion experiments with Product, with measurable account progressionBuild a measurement framework that gives the team clear visibility into channel performance, conversion rates, and pipeline attributionCreate and maintain a formal marketing calendar that the broader team runs off ofEstablish a functioning enterprise lifecycle program with RevOpsRun at least one high-touch deal acceleration program (EBC, roundtable, or CxO event) in partnership with Field MarketingThe base salary range for this role is $180k - $230k/year. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.About DescriptDescript is building a simple, intuitive, fully-powered editing tool for video and audio — an editing tool built for the age of AI. We are a team of 150 and the backing of some of the world's greatest investors (OpenAI, Andreessen Horowitz, Redpoint Ventures, Spark Capital). Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.Benefits include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time. Our headquarters are located in the Mission District of San Francisco, CA. We're hiring for a mix of remote roles and hybrid roles. For those who are remote, we have a handful of opportunities throughout the year for in person collaboration. For our hybrid roles, we're flexible, and you're an adult—we don't expect or mandate that you're in the office every day. We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person.Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.
This job post is closed.